US Prepaid Competition Heats up as Google Enters the Fray

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US Prepaid Competition Heats up as Google Enters the Fray

May 31, 2023

Overview:

In May, Google launched its year-old Pixel 6a 5G device in Metro by T-Mobile, the first time a Google device has been offered in the channel. The device is also available in Straight Talk and Verizon Prepaid. As Google devices have wider availability in prepaid channels, this poses new challenges to Android brands like Nokia HMD, TCL, OnePlus, and others. This new strategy also comes as Apple improved its sales in prepaid during tax season in 2023.

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