TWS Market Dominated by Budget Products Can Premium Brands Find a New Breakthrough
Overview:
Price competitiveness is increasingly becoming the TWS market’s defining characteristic. Global TWS sales rose 7% YoY in Q2 2024, fueled primarily by robust performance in the Asia-Pacific region excluding China, with India playing a particularly significant role. The TWS market will keep expanding as the sub-$100 segment continues to grow. Products priced above $100 are actively incorporating premium features such as AI and healthcare functionalities which will set them apart from the mid-range models. Especially, Apple announced that its new AirPods Pro will support hearing aid functionality. With the addition of the hearing aid function, the new AirPods are the first TWS model to be classified as a medical device, expanding the scope of the TWS market.
Table of Contents:
Ø TWS market increased with the sub-$100 segment
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Author
Kyunghwan Shin
Kyung Hwan is a Analyst at Counterpoint Technology Market Research. He currently works in smartphone market and TWS devices. He is focusing on smartphone market forecast, especially on price band.
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