T-Mobile Wins Net Adds and Upgrade Rates Remain Historically Low

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Feb 1, 2024

Overview:T-Mobile posted industry leading postpaid net adds yet again. Meanwhile, dwindling upgrade rates contributed to 6% lower equipment revenue YoY. T-Mobile’s postpaid focus remains on driving up ARPA which grew 2% YoY. It does not see a need to invest in driving upgrade rates higher with growing service revenues. The prepaid phone segment performed well with prepaid net adds up 112% YoY. Prepaid momentum should continue with the close of the acquisition of Mint Mobile and Ultra Mobile on the horizon. FWA subscriber growth is normalizing with net adds remaining in the mid-500,000s for the seventh quarter in a row.

TOC:

  • Key Takeaways
  • Postpaid Performance
  • Prepaid Performance
  • Weekly Promotions
  • FWA and Network Highlights
  • Smartwatch
...

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Category

Industry

Smartphone

Report Type

Report

Time period

Quarterly

Summary

Published

Feb 1, 2024

Contact us

Author

Tyler Graham

Research Analyst at Counterpoint Research | Focus in Mobile Handsets and Automotive | Business Administration Graduate from CSU | Certified in Market Research/Data Analytics

Hanish Bhatia

Hanish is an Associate Director with Counterpoint Technology based in Toronto, Canada. He has 8+ years of industry experience in providing market research and strategic consulting across various industry sectors. He tracks developments in the mobile handset, telecom and IoT industry value chain. He brings in the vast experience of providing advisory services to OEMs & component manufacturers, network operators, private equity firms and technology companies. He played a pivotal role in helping Chinese OEMs set up their manufacturing base in India under the “Make in India” program.

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