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Smartwatch Shipment Forecast by Brand Region (2023August Update)
Overview:
Global smartwatch shipments increased 11% YoY in Q2 2023 after declining in both Q4 2022 and Q1 2023. India’s shipments soared by 70% YoY, serving as the primary driver for the global market’s rebound. China’s market also recorded a modest increase. Besides, a shift in the competitive landscape was evident as Huawei ascended to the second position in terms of global market share.
We began to detect market movements for weakening smartwatch demand outside of India from Q2 2022. We think this is a temporary situation due to weakening consumer sentiment caused by global macro headwinds and higher exchange rate, and OEM clearing its inventories in the market. We expected that these unfavorable market conditions would continue until the first half of 2023, but it succeeded in rebounding with YoY growth starting in the second quarter, showing an earlier recovery than expected. So from 2024, we expect the market will see the steady YoY growth with strong potential in China, rest of Aisa, and emerging markets.
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Category
Industry
Emerging technologies
Service
Report Type
Report
Time period
Quarterly
Summary
Category
Published
Sep 4, 2023
Author
Sujeong Lim
Sujeong Lim is a Research Analyst at Counterpoint Research based out of Seoul Korea. In Counterpoint, she focuses on mobile ICT industry and mobile device research, especially dedicated on the Korea mobile market. After 10+ years product marketing experience during her working period, she joined Counterpoint to pursue her interest in IoT and emerging future technology.
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