Global Smartwatch Shipment Forecast by Brand Region May 2022 Update
Overview:
In the first quarter of 2022, we sensed market sentiment about declining demand. This means the market may not be doing well in the second quarter, so we lowered our growth expectations for this year a bit compared to our previous projections. From a macroeconomic point of view, expectations for a market recovery are declining, and concerns are growing that China's market recession will be prolonged. As a result, overall demand is likely to contract, limiting market growth.
However, there are still many positive circumstances for market growth. Growing interest in health and fitness, offering a wide range of choices to customers by launching products at various price points, the movement of users from smart bands to smart watches, and entry of new players such as Google are favorable conditions for revitalizing the market. . Therefore, we predict that the market will continue to grow steadily and its shipments will exceed 200 million units by 2025.
This report provides the smartwatch shipment forecast by key brand and region until 2025.
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Sujeong Lim
Sujeong Lim is a Research Analyst at Counterpoint Research based out of Seoul Korea. In Counterpoint, she focuses on mobile ICT industry and mobile device research, especially dedicated on the Korea mobile market. After 10+ years product marketing experience during her working period, she joined Counterpoint to pursue her interest in IoT and emerging future technology.
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