Monthly Market Pulse - February 2022

Smartphone 360-Market Pulse Standard

Monthly Market Pulse - February 2022

Mar 28, 2022

Overview:

Smartphone Market sales declines further in February, Shipments also fall below sales

Global handset market sales declined further in February due to the usual seasonal slump across regions including the US and Europe. China slowed following the Lunar new year sales in January. India grew marginally MoM, from Omicron-affected sales in January.
Shipments also declined sharply due to the closure of manufacturing activities because of the Lunar New Year holidays. The Russia-Ukraine conflict at the end of February created further uncertainties in the market. The full effect of the conflict on shipments and supply chain in the region is expected to be seen in March, and beyond

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Author

Varun Mishra

Varun is a Senior Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem with a focus on Apple. He started his career as a Consultant with Infosys Limited where he was able to identify strategic avenues for business growth through deep research and analysis of markets and companies in various domains. He holds a Master of Business Administration in Marketing from Institute of Management Technology, Ghaziabad and a bachelor's degree from Coventry University, UK.