MOBILE DEVICE OUTLOOK September 2022 Update (Model Level Forecast)
Overview:
The annual smartphone shipment volume is estimated to be 1.3 billion units in 2022, down 6% YoY, with shrinking demand amid the rising global uncertainties. A loweing of our evaluation of the global economy following a weaker growth outlook and stronger than expected central bank actions to combat inflation. We now believe a recession is very likely in late 2022 into 2023.
In addition, there appears to be no end in sight to the Ukraine war, and weakening supplies of grains and fuels could cause new diplomatic rows between nations. So, we now expect the elevated commodity prices to continue to damage the global supply chain, while weakening consumer demand for tech products may lead to a supply glut in semiconductors and tech components.
Due to the prolonged lockdown and economic downturn in China, this unfavorable market situation is particularly affecting Chinese OEMs, and the sales proportion of existing high-end models is highly likely to decrease. Nevertheless, the foldable smartphones are attracting consumers with new form factors, so a high growth is expected over 2022-2023.
In this report, we forecast the shipment of key smartphone models by major OEMs until Q4 2023 and it focuses on giving a detailed view of quarterly flagship shipments globally.
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Sujeong Lim
Sujeong Lim is a Research Analyst at Counterpoint Research based out of Seoul Korea. In Counterpoint, she focuses on mobile ICT industry and mobile device research, especially dedicated on the Korea mobile market. After 10+ years product marketing experience during her working period, she joined Counterpoint to pursue her interest in IoT and emerging future technology.
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