MOBILE DEVICE OUTLOOK March 2022 Update (Model Level Forecast)
Overview:
In this report, we forecast the shipment of key smartphone models by major OEMs and it focuses on giving a detailed view of quarterly flagship shipments globally.
Apple released four variants Q3 2021, as in the previous year and the proportion of sales by model is similar to the previous year. They will teminate the Mini variant from 2022 onward. Instead, it will show two variants each for 6.1" and 6.7" screen sizes, with a total of four new models expected to launch in the third quarter of 2022. While maintaining its premium brand image, Apple is expected to continue its efforts to diversify its lineup of new models and to cover a wider price range by using older models. This could contribute to increasing brand share in emerging markets such as SEA, Latam, and MEA.
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Sujeong Lim
Sujeong Lim is a Research Analyst at Counterpoint Research based out of Seoul Korea. In Counterpoint, she focuses on mobile ICT industry and mobile device research, especially dedicated on the Korea mobile market. After 10+ years product marketing experience during her working period, she joined Counterpoint to pursue her interest in IoT and emerging future technology.
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