Market Outlook – Smartphone Shipment and ASP Forecast by OEM Region, November 2024 Update

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Nov 27, 2024

Overview:

Global smartphone shipments increased by 2% YoY in Q3 2024, thanks to the recovery in macroeconomic conditions and increased consumer demand drove YoY growth in the smartphone market. We expect the smartphone market to grow annually by 4% in 2024, assuming Q4 2024 will have a similar atmosphere to the same period of last year. The overall smartphone ASP is expected to increase by 2% YoY in 2024 and by 4% YoY in 2025, respectively. This report provides the smartphone shipment and ASP forecast by region, brand, and 5G/non-5G for 2024-2028.

Table of Contents:

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Category

Industry

Smartphone

Report Type

Report

Time period

Quarterly

Summary

Published

Nov 27, 2024

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Author

Team Counterpoint

Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.