Market Outlook – Smartphone Shipment and ASP Forecast by OEM Region, February 2025
Overview: Although global smartphone shipments remained flat YoY in Q4 2024, annual shipments recorded 4% YoY growth, driven by macroeconomic recovery and increased consumer demand, aligning with our November forecast. For 2025, we are raising our growth projection slightly to above 4% YoY, primarily due to China’s nationwide smartphone subsidy program initiated in January to boost domestic consumption. The overall smartphone ASP is projected to rise by 4% YoY in 2025, with the up-trend expected to continue throughout the forecast period. This report provides the smartphone shipment and ASP forecast by region, brand, and 5G/non-5G for 2025-2028.
Table of Contents:
- Assumptions
- Pivot
- North America
- Caribbean & Latin America
- Middle East & Africa
- Europe (Western Europe / Central & Eastern Europe)
- Asia Pacific (China/India/Japan/Korea/AP Others)
- Flatfile
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Category
Industry
Smartphone
Report Type
Report
Time period
Monthly
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Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
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