Market Outlook – Smartphone Shipment and ASP Forecast by OEM Region, February 2025
Overview: Although global smartphone shipments remained flat YoY in Q4 2024, annual shipments recorded 4% YoY growth, driven by macroeconomic recovery and increased consumer demand, aligning with our November forecast. For 2025, we are raising our growth projection slightly to above 4% YoY, primarily due to China’s nationwide smartphone subsidy program initiated in January to boost domestic consumption. The overall smartphone ASP is projected to rise by 4% YoY in 2025, with the up-trend expected to continue throughout the forecast period. This report provides the smartphone shipment and ASP forecast by region, brand, and 5G/non-5G for 2025-2028.
Table of Contents:
- Assumptions
- Pivot
- North America
- Caribbean & Latin America
- Middle East & Africa
- Europe (Western Europe / Central & Eastern Europe)
- Asia Pacific (China/India/Japan/Korea/AP Others)
- Flatfile
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Category
Industry
Smartphone
Report Type
Report
Time period
Monthly
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Author
Team Counterpoint
Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.
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