Market Monitor | Quarterly Vendor Revenue ASP Smartphones and Feature Phones Q3 2021

Nov 22, 2021

To quickly summarise:

Global handset market wholesale revenue grew 10% YoY and 6% QoQ during the third quarter of 2021.
While shipments declined YoY due to component shortages, strong shipments of mid-to-high-end smartphones drove the record third-quarter revenue of over $103 billion.
Smartphone revenue share accounts for 99% of the overall handset market by revenue.
Apple captured 37% of overall smartphone revenue. Apple’s wholesale ASP increased 28% YoY driven by the launch of the iPhone 13 series followed by the strong and consistent performance of its iPhone 12 series.
Overall smartphone market ASP increased 18% YoY driven by an aggressive promotional push by brands for mid-priced smartphones because of chipset shortages.

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