Market Monitor | Quarterly Vendor Revenue ASP Smartphones and Feature Phones Q2 2021

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Aug 18, 2021

Overview:

  • Global handset market wholesale revenue grew 26% YoY during the second quarter of 2021.
  • Smartphone share accounts for 99% of the overall handset market by revenue.
  • The smartphone market reached USD 97 Billion in revenue, growing 26% YoY, driven by Xiaomi’s record shipments as well as Apple’s highest shipments for a second quarter.
  • Apple captured 40% of overall smartphone revenue. Apple’s wholesale ASP increased 16% YoY driven by higher contribution of the recent iPhone 12 series.
  • Overall smartphone market ASP increased 8% YoY driven by an increase in the shipment contribution of 5G phones.

Table of Contents:

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Category

Industry

Mobile and Telecom

Report Type

Report

Time period

Quarterly

Author

Harmeet Singh Walia

Harmeet works in Counterpoint Research’s India team, where he focuses on smartphone shipment forecasts, extended reality, consumer research and consulting projects. He was previously a consultant, formulating digital transformation & M&A strategies for companies in sectors including TMT and electronic manufacturing. He also has over five years of analyst experience working for the Economist Group and in investment banking. Harmeet holds a finance-focused masters from Warwick Business School.

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