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The global smartphone market grew 6% QoQ to reach 342 million units in Q3 2021. However, the market declined 6% YoY due to the ongoing global component shortages and slow recovery of key markets such as China and parts of Europe. India’s smartphone shipments declined 2% YoY to reach over 52 million units in Q3 2021. The decline can be attributed to higher pent-up demand in 2020 due to COVID-19 lockdown. Europe’s smartphone shipments declined 13% YoY and increased 1% QoQ to 46 million units. This decline was largely due to seasonality and ongoing supply issues impacting some of the major OEMs. Samsung retained the number one spot in Q3 2021 with smartphone shipments increasing by 20% QoQ to 69 million units in the quarter. realme achieved its highest ever shipments in Q3 2021. The record quarter came at a time when component shortages were at their peak.5G smartphone shipments increased 11% QoQ and 129% YoY led by Apple. The top five brands contributed more than 80% of the total 5G shipments in Q3 2021.

Counterpoint’s Market Monitor - Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (55+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast. The report also comes with a carefully chosen featured section based on the quarterly happenings. This quarter, the section is on trends and analysis of IoT world 2019, which was attended by team Counterpoint.