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Overview:
The latest research from Counterpoint’s IoT service reveals that India’s TWS (True Wireless Stereo earbuds) shipments saw 44% YoY growth in Q4 2022. boAt grew 3% YoY to mark its tenth consecutive quarter of lead in Q4 2022, while Boult Audio stood second for the first time with an 11% share. India brands captured a record 84% share driven by boAt, Boult Audio, Mivi, Ptron and Noise. The INR 1,000-INR 2,000 retail price band (or around $13-$25) continued to fuel the TWS demand in India during Q4 2022 with an increased share of 75% in the overall shipments. This report analyses the shipments of TWS splitting them on ASPs, price bands, and revenues along with channel split. It also includes model and specs level analysis.
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Published
Mar 27, 2023
Author
Anshika Jain
Anshika is a Senior Analyst with Counterpoint Technology Market Research, based out of Gurgaon. She has more than 10 years of work experience in market research and business intelligence field. She led various research and consulting projects for multiple sectors including BFSI and Telecom. Apart from this, she also has key client handling experience with leading MNCs. She holds a Master's in Business Administration from IMT Ghaziabad, specializing in Finance; and a Bachelor's degree in Economics from Hansraj College, Delhi University.
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