Overview:
The latest research from Counterpoint’s IoT service reveals that India’s TWS (True Wireless Stereo earbuds) shipments saw 44% YoY growth in Q4 2022. boAt grew 3% YoY to mark its tenth consecutive quarter of lead in Q4 2022, while Boult Audio stood second for the first time with an 11% share. India brands captured a record 84% share driven by boAt, Boult Audio, Mivi, Ptron and Noise. The INR 1,000-INR 2,000 retail price band (or around $13-$25) continued to fuel the TWS demand in India during Q4 2022 with an increased share of 75% in the overall shipments. This report analyses the shipments of TWS splitting them on ASPs, price bands, and revenues along with channel split. It also includes model and specs level analysis.
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Author
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Technology Market Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
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