India Smart TV Shipments Down 14% YoY in Q1 2024; Samsung Becomes the Leading Player for the First Time

Industry Beats-Standard

India Smart TV Shipments Down 14% YoY in Q1 2024; Samsung Becomes the Leading Player for the First Time

May 30, 2024

India’s smart TV shipments declined 14% YoY in Q1 2024. The decline was attributed to muted demand from consumers.

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Author

Akash Jatwala

Akash Jatwala is a Research Analyst at Counterpoint, specializing in Smartphone AP/SoC, Smart TVs, and 5G Networks Infrastructure. With a PGDM in Finance from IMT Nagpur, and a B.Com from Calcutta University, Akash brings over 5 years of experience in analyzing technological advancements and market trends within the device ecosystem.

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Anshika Jain

Anshika is a Senior Analyst at Counterpoint Technology Market Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.