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India Smart TV Shipments Down 16% YoY in 2023; Premium TVs to Drive Smart TV Shipments in 2024
Overview:
India’s smart TV shipments declined 16% YoY in 2023, according to the latest research from Counterpoint’s IoT Service. The decline was attributed to a slow start in the first half of the year due to macroeconomic challenges and excess inventory along with an increase in panel prices and reduced demand for smaller screen-size smart TVs due to which certain long-tail brands exited the market in 2023. In this report, we have analyzed the market in brief covering top smart TV brands' performance in 2023, market trends, and overall 2023 highlights.
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Author
Akash Jatwala
Akash Jatwala is a Research Analyst at Counterpoint, specializing in Smartphone AP/SoC, Smart TVs, and 5G Networks Infrastructure. With a PGDM in Finance from IMT Nagpur, and a B.Com from Calcutta University, Akash brings over 5 years of experience in analyzing technological advancements and market trends within the device ecosystem.
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Technology Market Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
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