India Quarterly Handset Outlook 2021 Mar
Overview:
India’s smartphone shipments grew 23% YoY to reach over 39 million units in Q1 2021. These were the highest ever first-quarter shipments. New product launches, promotions, and financial schemes, as well as pent-up demand coming from 2020, drove the smartphone market in Q1 2021.
But these numbers should be taken with caution as a second and more virulent wave of COVID-19 is currently on in the country and is likely to impact the coming quarters. Consumer demand will take a hit due to the ongoing COVID-19 wave and subsequent lockdowns. As a result of this, we have declined our Q2 smartphone forecast by 33%from our previous forecast. However, we expect the peak of the Covid case will be around mid-may in India and cases will start declining from there onwards. Apart from this, the vaccination drive is happening but India has a shortage of production and hence the vaccination shortage will continue till July 2021. The market will be full of uncertainty till June or July before we saw demand coming back strong during the festive season in late Q3 and early Q4.
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Category
Industry
Smartphone
Report Type
Report
Summary
Category
Published
May 6, 2021
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Author
Tarun Pathak
Tarun is a Research Director with Counterpoint Technology Market Research, based out of Gurgaon (near New Delhi). Tarun has 10 years of work experience with a key focus on the evolving mobile device ecosystem with specialties in Emerging Markets. He understands specific mobile industry nuances, helping clients to navigate through the rapidly changing technological trends. As a Telecom Analyst he has been quoted extensively by the leading media platforms. Tarun holds a Post Graduate Diploma in Management, specializing in International Business from the Amity International Business School and is a graduate in Physical Sciences from Jammu University, Jammu in the northern Indian state of Jammu & Kashmir.
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