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India Quarterly Handset Outlook 2020 Dec
Overview:
India Smartphone Market declined by 4% in 2020. The Indian Smartphone market faced an unprecedented crisis in 2020 due to the COVID-19 pandemic. Despite the challenges faced by the market, the Indian Smartphone market proved its resilience by declining just 4% proving Smartphones are an essential commodity in India especially as newer use cases emerged like work-from-home and distance learning. The Indian Smartphone market made a V-shaped recovery after the fall in shipments in the 2nd quarter of 2020 and recorded its biggest-ever quarter in Q3 while the H2 2020 was the biggest half ever for smartphones with strong sales in the festival period. As the number of active COVID-19 cases declines in the country, the start of the largest vaccination program in the world and the reviving economy - Consumer sentiment is positive. 2021 will also see the democratization of 5G devices in India. In 2020, 5G Smartphones accounted for less than 3% of the market but in 2021, the market for 5G devices will grow by over 9 times to reach 38 million units in 2021 which will make up 21% of the overall market.
To summarise, the Indian Smartphone Market will grow by 19% in 2021 to reach 181.5 million units with a 69% smartphone penetration.
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Category
Industry
Mobile and Telecom
Report Type
Report
Author
Ankit Malhotra
Ankit Malhotra is a Research Analyst based out of Gurgaon. His speciality lies in Smartphones and related technologies but is always looking to expand his horizon. Before joining Counterpoint, he worked as a Product Manager for Vivo.
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