India Neckband Shipment by Model Tracker, Q2 2022

Oct 13, 2022

Overview:

The latest research from Counterpoint’s IoT service reveals that India’s neckband market shipments grew 71% YoY and 52% QoQ in Q2 2022. This growth was driven by a greater preference for these devices due to their look and comfort, and the availability of improved features at an affordable price. boAt led the market with a 36.4% share, while OnePlus and realme took the second and third spots respectively. OPPO entered the top five for the first time. The INR 1,000-INR 2,000 price band captured over two-thirds of the total market in Q2 2022. This report analyses the shipments of Neckbands splitting them on ASPs, price bands, and revenues along with channel split. It also includes model and specs level analysis.

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