Overview:
India’s smartphone shipments declined 3% YoY in January 2022 due to a decline in demand post-festive season. Also, many brands are plagued by supply issues due to component shortages.
Consumer demand remained low during January 2022, amidst rising infections during the COVID-19 Omicron wave. Restrictions were imposed in multiple parts of the country which impacted offline sales.
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Prachir Singh
Prachir is a Senior Research Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem. He also tracks Emerging Tech Opportunities. He has a total of 10+ years of experience across various sectors like manufacturing, management consulting, strategy and operations. He is an engineering graduate from Indian Institute of Technology (IIT), Kharagpur.
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