Overview:
India’s smartphone market grew 25% YoY in April 2022. Brands launched multiple products during the month and pushed stock in the channels. However, from a sell-out point of view, demand has softened in April and May due to high inflation. The government is taking measures to curb inflation and we can see a demand uptick by June 2022.
The decline in consumer demand (for the bottom-of-the-pyramid users) can also be seen in the feature phone market. Feature phone shipments also saw a decline of 24% YoY in Apr 2022.
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Prachir Singh
Prachir is a Senior Research Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem. He also tracks Emerging Tech Opportunities. He has a total of 10+ years of experience across various sectors like manufacturing, management consulting, strategy and operations. He is an engineering graduate from Indian Institute of Technology (IIT), Kharagpur.
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