India Monthly Smartphone Market Analysis 2021 April
Overview:
India witnessed a severe and more virulent second COVID-19 wave, resulting in a lot of cases and fatalities. This has impacted the smartphone markets as well. Lockdown and restrictions has halted offline operations in some states and offline channels has taken a hot due to changed consumer behavior. Consumers are now preferring online channels for purchases. Offline heavy brands are impacted the most due to the restrictions.
We believe the market will recover by the third week of June. We may see an uptick in terms of shipments during July due to the pent-up demand. However, we believe the market will recover during the second half of the year and the India smartphone market will cross 100 million units in H2 for a second year in a row.
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Category
Industry
Smartphone
Report Type
Report
Summary
Category
Published
Jun 4, 2021
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Author
Prachir Singh
Prachir is a Senior Research Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem. He also tracks Emerging Tech Opportunities. He has a total of 10+ years of experience across various sectors like manufacturing, management consulting, strategy and operations. He is an engineering graduate from Indian Institute of Technology (IIT), Kharagpur.
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