Overview:
As per the latest research from Counterpoint’s IoT Service, India True Wireless stereo (TWS) Segment grew a 156% YoY growth in Q1 2021. boAt maintained its lead in India TWS Market in Q1 2021 as well with 28% market share. Multiple launches combined with aggressive marketing strategies led to this significant growth. OnePlus, realme, pTron and Noise were other top players this quarter. Looking forward, brands would try to capitalise on PLI scheme extension to ‘TWS’ category and would expand their ‘Make in India’ capabilities.
This report covers India TWS shipment, pricing competitive market analysis and key specifications.
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Author
Shilpi Jain
Shilpi is a Senior Analyst with Counterpoint Technology Market Research, based out of Gurgaon. She has more than 9 years of work experience in consulting and market research field. She closely tracks mobile devices and ecosystem at Counterpoint and led various research and consulting projects.
She holds a Master's in Business Administration from Fore School of Management, specializing in Finance, and a Bachelor's degree in Economics from Daulat Ram College, Delhi University.
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