Overview:
As per the latest research from Counterpoint’s IoT Service, India True Wireless stereo (TWS) Segment grew a 641% YoY growth in Q4 2020.Many new launches in affordable segment from players like Xiaomi, OnePlus and strong demand during festive season led this growth. boAt maintained its lead in India TWS Market in Q4 2020 as well with 30% market share. Multiple launches combined with aggressive marketing strategies led to this significant growth. Looking forward, brands like boAt, realme, JBL are expected to take full advantage of their increased demand during 2020, by offering multiple new TWS launches this year as well. This report includes India TWS shipment & pricing competitive market analysis.
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Author
Shilpi Jain
Shilpi is a Senior Analyst with Counterpoint Technology Market Research, based out of Gurgaon. She has more than 9 years of work experience in consulting and market research field. She closely tracks mobile devices and ecosystem at Counterpoint and led various research and consulting projects.
She holds a Master's in Business Administration from Fore School of Management, specializing in Finance, and a Bachelor's degree in Economics from Daulat Ram College, Delhi University.
