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Overview:
As per the latest research from Counterpoint’s IoT Service, India True Wireless stereo (TWS) Segment grew a 641% YoY growth in Q4 2020.Many new launches in affordable segment from players like Xiaomi, OnePlus and strong demand during festive season led this growth. boAt maintained its lead in India TWS Market in Q4 2020 as well with 30% market share. Multiple launches combined with aggressive marketing strategies led to this significant growth. Looking forward, brands like boAt, realme, JBL are expected to take full advantage of their increased demand during 2020, by offering multiple new TWS launches this year as well. This report includes India TWS shipment & pricing competitive market analysis.
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Published
Mar 3, 2021
