Global XR (AR & VR Headsets) Model Tracker, Q1 2020 - Q4 2024
Overview: In Q4 2024, global VR headset shipments surged by 214% QoQ but declined 5% YoY, driven by the launch of Meta Quest 3S and seasonal promotions like Black Friday and Christmas, though the full-year market remained sluggish with a 12% YoY decline. Meanwhile, AR smart glasses shipments fell 12% YoY but surged over 100% QoQ, though the full-year market saw an 8% decline. Birdbath-based video AR glasses grew 27% YoY in 2024, while waveguide-based information display glasses plummeted 67%.
For detailed data on the performances of key OEMs and key models in the global AR/VR market in Q4 2024, please refer to the full report.
Table of Contents:
Time period: Q1 2020 to Q4 2024 with quarterly granularity
By brand (40+) and models (100+) Shipments Volume
By region: Global
Specification and prices (35+)
Price bands
Chipsets Company
Chipset Models
Display Size
Display Type
Internal memory
RAM
Wi-Fi Type
FOV
Color VST
26+ other specifications
Published Date: March 2025
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Category
Industry
Consumer Electronics
Report Type
Report
Time period
Quarterly
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Author
Akshay RS
Akshay RS, a TMT research analyst at Counterpoint Technology Market Research, aims to create impactful insights and engaging visual stories. He tracks and analyses mobile devices, consumer IoT, XR, and retail segments across various regions and countries. With a civil engineering degree and MBA from SRM University, where he specialized in market research and operations, Akshay's passion for technology, data, and illustration drives him to push the boundaries of his field.
Flora Tang
Flora is a Senior Analyst at Counterpoint Research, based in Hong Kong. With over nine years of experience in the mobile industry, she specializes in analyzing the consumer electronics market and the Chinese supply chain. Flora has held various roles in the market intelligence and business strategy functions with leading Chinese smartphone OEMs, internet company and telecom operator. She initially joined Counterpoint Research in 2017 but later moved on to play key roles in OPPO’s international business strategy in 2021 and HONOR’s corporate strategy planning in 2022. Flora has since returned to Counterpoint, where she now serves a broader array of global technology players. Academically, Flora holds a bachelor’s degree in International Relations from Sun Yat-Sen University and a master’s degree from The Chinese University of Hong Kong.
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