Overview:
The global smartwatch market dropped by 2% YoY reaching 32.8 million of quarterly shipments largely due to the poor performance of Apple. Apple’s shipments decreased by 80% YoY however ASP grew by 110% due to the release of the premium Apple Watch Ultra. India was the only region that showed a YoY growth, with good performance of India brands such as Fire Boltt, Noise and boAt.
This report analyses the shipments of smartwatches splitting them on ASPs, pricebands and revenues. It also includes model and specs level analysis with a region split.
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