Global Smartwatch Shipments by Model Quarterly Tracker, Q1 2018-Q1 2023

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May 24, 2023

Overview:

The global smartwatch market dropped by 2% YoY reaching 32.8 million of quarterly shipments largely due to the poor performance of Apple. Apple’s shipments decreased by 80% YoY however ASP grew by 110% due to the release of the premium Apple Watch Ultra. India was the only region that showed a YoY growth, with good performance of India brands such as Fire Boltt, Noise and boAt.

This report analyses the shipments of smartwatches splitting them on ASPs, pricebands and revenues. It also includes model and specs level analysis with a region split.

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Category

Industry

IoT

Report Type

Report

Summary

Published

May 24, 2023

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Author

Yeree Yoon

Yeree is a Research Analyst at Counterpoint Research, based in South Korea. She tracks and analyzes smartphones, wearables, TV, wireless charging, Macro services across various regions and countries.

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