eSIM Consumer Awareness Survey: Insights into Adoption, Awareness, and Barriers to Usage
Overview: eSIM technology is a critical enabler of digital transformation for consumers, yet its adoption, while growing, remains relatively slow. This report examines consumer sentiment toward eSIMs based on feedback from 3,535 participants across seven countries: the US, Canada, the UK, France, Germany, Japan, and Poland. It provides key insights into eSIM awareness, adoption trends, barriers to usage, and associated factors such as activation processes, satisfaction levels, and purchasing preferences. This analysis serves as a valuable resource for MNOs, MVNOs, smartphone manufacturers, and eSIM vendors seeking to better understand consumer preferences and market outlook.
Table of Contents:
• Research Design
• Key Takeaways
• eSIM Consumer Awareness and Usage
• eSIM Awareness and Usage by Smartphone Brand
• Connection Type and Preferred Connectivity Configuration
• Perceived Importance of Multi-SIM and eSIM
• Perceived Benefits of eSIM
• eSIM Activation Methods and Ease of Set-up
• Barriers to Adoption and Reasons That Can Encourage Adoption
• Top Reasons to Use eSIM in Smartphone
• eSIM User Satisfaction
• Reasons for Satisfaction and Dissatisfaction
• Purchase Preference for eSIM-only Device
• Analyst Perspective
Published Date: December 2024
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Category
Industry
Emerging technologies
Service
Report Type
Report
Time period
Other
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Author
Siddhant Cally
.With more than 8 years of rich experience in the telecommunications industry, Siddhant is currently a Research Analyst at Counterpoint Research. He has previously worked with global leaders such as Bosch and Ericsson, and has managed networks for prominent operators including Claro, Sprint, and RCOM. In his current role, Siddhant focuses on researching and analyzing wireless technologies and their business outlook. He holds an engineering degree in Electronics and Communication, and MBA from IIT Delhi.
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