Bi-weekly US Model Sales Tracker, 7th Bi-week of 2024
Overview:
- US weekly smartphone sales were down due to weaker demand in postpaid. Prepaid channels had an uptick in last few weeks but we’re now seeing weakness as initial demand for new models continues to settle down.
- In case of Apple, non-Pro models continue to gain in terms of overall model mix. n-1,n-2 generation iPhone base models continue to do well taking advantage of subsidies even with lower tier rate plans.
- However, there are patches in the market which are still performing well. Samsung Galaxy A15 continues to gain momentum with more marketing and channel push across all carriers. So far Galaxy A55 series is missing from the US channels, although the device has hit EU and LATAM markets.
- Some of the old Google Pixel 7 series models are finally being discontinued by postpaid carriers.
- Motorola has been aggressive in Metro by T-Mobile channel with higher subsidies across its device portfolio. But some of the new Motorola models are still available in selective prepaid channels only but we expect them to range in other carrier channels soon.
We might see further weakness in prepaid post April-June 2024 period as the US government subsidy under ACP program ends and people are forced to pay for subsidized rate plans.
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Category
Industry
Smartphone
Report Type
Report
Time period
Weekly
Summary
Category
Published
Apr 19, 2024
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Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
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