Bi-weekly US Model Sales Tracker, 7th Bi-week of 2024
Overview:
- US weekly smartphone sales were down due to weaker demand in postpaid. Prepaid channels had an uptick in last few weeks but we’re now seeing weakness as initial demand for new models continues to settle down.
- In case of Apple, non-Pro models continue to gain in terms of overall model mix. n-1,n-2 generation iPhone base models continue to do well taking advantage of subsidies even with lower tier rate plans.
- However, there are patches in the market which are still performing well. Samsung Galaxy A15 continues to gain momentum with more marketing and channel push across all carriers. So far Galaxy A55 series is missing from the US channels, although the device has hit EU and LATAM markets.
- Some of the old Google Pixel 7 series models are finally being discontinued by postpaid carriers.
- Motorola has been aggressive in Metro by T-Mobile channel with higher subsidies across its device portfolio. But some of the new Motorola models are still available in selective prepaid channels only but we expect them to range in other carrier channels soon.
We might see further weakness in prepaid post April-June 2024 period as the US government subsidy under ACP program ends and people are forced to pay for subsidized rate plans.
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Category
Industry
Smartphone
Report Type
Report
Time period
Weekly
Summary
Category
Published
Apr 19, 2024
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Author
Team Counterpoint
Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.
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