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Bi-weekly US Model Sales Tracker, 6th Bi-week of 2024
Overview:
- US smartphone sales were up driven by continued tax season promos.
- Apple sales was up with “pro” models continuing to lose momentum while “non-pro” models gaining. iPhone 11 & 12 remain targeted at prepaid, while iPhone 13, 14 and 15/15Plus/15Pro/15Pro Max targeting postpaid.
- Samsung was up as newly launched A15 and A25 doing well. Galaxy S23 FE and Galaxy S24 series sales declined as carriers focused on tax season promos/prepaid market.
- While Apple and Samsung remained flattish during the week, Motorola drove growth driven by its newly launched sub$300 models stirring the prepaid demand.
- Motorola launched 3 new models in recent weeks – Moto G 5G 2024, Moto G Play 2024, Moto G Power 2024.
- OnePlus declined as Metro stopped selling Nord 300 towards end of Feb-23. OnePlus is now left with just 2 models being sold in the Metro by T-Mobile channel, other than unlocked devices through its own ecommerce channel.
- Other brands which are mostly targeted at prepaid declined as well, as new models from Motorola and Samsung are being promoted heavily taking all the consumer attention.
Published Date: April 2024
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Category
Industry
Mobile and Telecom
Report Type
Report
Time period
Weekly
Summary
Published
Apr 5, 2024
Author
Team Counterpoint
Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.
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