Survey: realme Ranks Among Top Smartphone Brands for Product Quality in Bangladesh

77% of respondents prioritize product quality when buying smartphones.
Samsung, realme and vivo are top-rated for smartphone product quality.
54% of respondents rated realme as the No. 1 brand for smartphone build quality.
realme is also the No. 1 smartphone brand in product quality in the sub-BDT 20,000 (around $180) price band among users in the 16-20 age group.

New Delhi, Beijing, Boston, Buenos Aires, Fort Collins, Hong Kong, London, Seoul, Taipei, Tokyo – April 29, 2024

As many as 77% of smartphone consumers in Bangladesh consider product quality a very important parameter when purchasing smartphones, according to Counterpoint Research’s recent consumer survey in the country. The survey further reveals that Samsung, realme and vivo are the top brands in Bangladesh when it comes to smartphone product quality.

According to Counterpoint Research’s quarterly smartphone shipment tracker for Q1 2024, 80% of Bangladesh’s smartphone market belongs to the sub-BDT 20,000 (around $180) price band and has an average selling price (ASP) of BDT 20,700. In the sub-BDT 20,000 price band, the consumer survey reveals, realme is the No. 1 brand for product quality in the 16-20 age group. Further, realme tops the overall market in terms of build quality, a sub-parameter of product quality, with 54% of the survey respondents preferring the brand. When asked what brand would they recommend to others for product quality, 83% of the respondents expressed a strong inclination for realme.

Source: realme Bangladesh Smartphone Consumer Survey, 2024
Note: Numbers may not add up to 100% due to rounding.

Commenting on realme’s positioning in Bangladesh’s smartphone market, Senior Analyst Arushi Chawla said, “As smartphones have become an integral part of daily life, their quality is increasingly gaining importance. Besides, product quality is also important for securing a favorable resale value. Factors like camera quality, battery life, processor, build quality and display are key considerations for smartphone buyers in Bangladesh when evaluating the product’s quality. Among various brands in Bangladesh, realme is particularly popular among young users in the affordable price range. This is because realme offers a well-designed and tailor-made portfolio for the Bangladeshi market. In addition, its innovative software and trusted build quality make it a top choice for smartphone buyers.”

Disclaimer

This survey, commissioned by realme Bangladesh, aimed to learn what people think about product quality when buying smartphones. Counterpoint Research conducted the survey in Bangladesh, reaching over 1,000 respondents with questions in Bengali and English. Both online and offline methods were used to gather insights from smartphone users aged 18 and above. We anticipate the results to be accurate within +/- 4%.

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

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Five Takeaways from Google’s Fourth Brick-and-Mortar Store in US

A new Google Store is now open on Newbury Street in Boston, Massachusetts. This marks the fourth experience store that Alphabet has opened in the US.
Google is aiming to boost Pixel’s mind share and to showcase the latest Pixel features with these brick-and-mortar stores.
Stores focus on leaving consumers with new Android experiences and knowledge rather than trying to convert them over to a Pixel device.

A new Google Store is now open on Newbury Street in Boston, Massachusetts. This marks the fourth experience store that Alphabet has opened in the US, with the first one opening in Chelsea Market, Manhattan, in 2021. Here are five takeaways from visiting the new store and speaking with several store representatives:

Boosting Pixel presence: Google Pixel’s presence in the US smartphone market has grown over the years, but the brand still in third place after Apple and Samsung in terms of premium smartphone sales. Google has done a lot in terms of marketing sponsorships over the years, from big WNBA and NBA partnerships to celebrating music and 50 years of hip-hop and supporting small and POC-owned businesses. Opening another experience store will help Google take Pixel to many of those who are not fully aware of Google’s offerings.

Personalized shopping returns: After the COVID-19 pandemic, life for consumers has been very “digital first” when it comes to shopping. But Google and others like Verizon, which is opening hundreds of new ‘Total by Verizon’ locations across the country, are betting on a better in-person customer experience.
Showcasing Pixel’s capabilities: All the reps at the new Google Store came equipped with their own work Pixel devices to showcase Gemini’s large language model (LLM) LaMDA on the spot, or highlight Pixel’s prowess in photography and GenAI tools like the Magic Eraser. Customers should leave the store with at least a seed planted of the software capabilities of the latest Pixel hardware line-up. There are many features that Pixel has to offer but it is hard sometimes for consumers to fully understand everything these devices are capable of.

iOS conversion not a focus and that’s OK: When asked what a rep would do if an iOS user came to the store, the response was to show them interesting features of Pixel devices that iPhones don’t have, such as Gemini or the Pixel 8 Pro’s built-in VPN. However, it is understandable that an iOS user with multiple Apple devices, such as iPhone, AirPods, Watch and MacBook, won’t easily be converted over because the whole ecosystem of the consumer is iOS based and it would take a lot of money to switch over everything.
Events and experiences needed: Granted, this is a brand-new store, but hopefully there will be something planned for the future, like the Google Visitor Experiences that are available in the other locations. Flagship stores are a wonderful way to introduce new people, especially young and old (which are vital customer segments), to new technology and features.

Overall, this is a positive development for Google, especially if it is able to keep the footfalls high by organizing interesting events and experiences. Educating consumers on the latest Pixel hardware and software developments as well as the overall Pixel ecosystem of devices will be the key to Google’s longevity in the US market, especially the crowded and heavily consolidated US smartphone market.

GenAI-capable Smartphone Shipments to Grow Over 4X by 2027

GenAI smartphone share of overall smartphone shipments will reach 11% by 2024 and 43% by 2027
These estimates are higher than Counterpoint’s earlier forecast in December 2023 with the anticipated entry of Apple into the segment later this year.
Samsung, an early mover in the space, will lead GenAI smartphone OEM rankings for 2024, while Apple will likely lead in 2025.
Qualcomm will lead the AI SoC space in 2024, capturing almost half of all GenAI smartphone shipments, followed by MediaTek with a 13% share.
Two key price tiers will emerge – ≥$600 and $400-$599, accounting for 9 out of every 10 GenAI smartphones sold in 2024.

Seoul, Beijing, Boston, Fort Collins, Hong Kong, London, New Delhi, Taipei, Tokyo – April 15, 2023

GenAI smartphone share of overall smartphone shipments will reach 11% by 2024 and 43% by 2027 to pass 550 million units in 2027 with 4X growth, according to an upcoming report, ‘GenAI Smartphone Shipments and Insights’, from Counterpoint Research’s Smartphone 360 Service. We expect the GenAI smartphone installed base to cross 1 billion by 2027. Against the backdrop of Apple’s anticipated entry into the segment later this year, these estimates are higher than Counterpoint’s earlier forecast of December 2023.

Counterpoint Research defines the GenAI smartphone as a mobile device that leverages large-scale, pre-trained generative AI models to create original content or perform contextually-aware tasks. We expect such devices to have multimodal capabilities, allowing them to process text, image, voice and other inputs to generate a variety of output and enable a user experience that is fluid and seamless. We expect the hardware specifications of such devices will likely evolve as the technology advances. But at present, a device should have hardware capabilities that are comparable to or exceed the performance of current flagship smartphones to effectively run generative AI models.

Research Director Tarun Pathak said, “More than 10 OEMs have launched over 30 GenAI-capable smartphones so far. AI in smartphones has been a key talking point since the start of this year, especially after the successful debut of the Galaxy S24 series, where Samsung has gained good mind share in marketing early AI use cases. We expect Samsung to lead GenAI smartphone OEM rankings in 2024. This is the second trend in the past couple of years where Samsung enjoyed an early-mover advantage; the first one being success of its foldables. The AI advantage will provide Samsung momentum in the mid-to-premium smartphone segment as GenAI features get recognized more broadly in coming years.”

Pathak added, “Apart from Samsung, Apple’s anticipated entry in the space will further help the segment’s growth. Once Apple enters, we expect AI to immediately become a must-have feature in all mid-to-premium smartphone launches starting 2025. However, the real differentiation will lie in the use cases as consumers are still evaluating potential impact of AI in their future devices.”

Sources: Counterpoint Research Smartphone 360 Service, GenAI Smartphone Shipments and Insights Report

Associate Director Mohit Agrawal said, “Smartphones of the future will be more personalized to cater to individual needs and preferences, and AI will play a central role in driving these personalized experiences. As OEMs differentiate themselves on AI positioning, the key here will be the evolution of AI use cases. Currently, these use cases include enhanced imaging capabilities, translation features, improved app experiences, content recommendations, creating more personalized content, and more. These use cases will evolve as the large language models (LLMs) will continue to grow in both size and efficiency. Counterpoint believes that the integration of edge (mobile devices) and cloud will be the mainstream model for generative AI in smartphones, and OEMs with an equally strong play in software capabilities, along with strategic industry partnerships, are likely to stay ahead of the competition.”

Going forward, we expect GenAI smartphones to hit an inflection point in 2025 as the devices permeate the broader price segments, especially the $400-$599 price tier. The ≥$600 and $400-$599 price bands will account for 9 out of every 10 GenAI smartphones sold in 2024. Leading chipset companies such as MediaTek and Qualcomm have already taken the lead in embracing generative AI smartphones. They have launched several mobile computing platforms that support multimodal large AI models on devices. We expect Qualcomm to lead in the AI SoC space in 2024, capturing almost half of all GenAI smartphone shipments, followed by MediaTek with a 13% share.

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Global Foundry Industry’s Q4 2023 Revenue Rises QoQ Driven by Inventory Restocking, Strong AI Demand

The foundry industry is showing signs of stabilization, marked by a 10% QoQ growth, indicative of ongoing inventory normalization.
Demand for strong AI remained robust in Q4 2023, setting the stage for continued expansion into 2024.
The semiconductor inventory cycle is nearing its trough, with demand stabilizing across PC and smartphone applications.

Beijing, Boston, Buenos Aires, Fort Collins, Hong Kong, London, New Delhi, Seoul – Apr 2, 2024

The global foundry industry’s revenue grew about 10% QoQ but fell 3.5% YoY in Q4 2023, according to Counterpoint Research’s Foundry Services. Despite lingering macroeconomic uncertainties, the industry started bottoming out in H2 2023, driven by supply chain inventory restocking demand in the smartphone and PC sectors. Rush orders were observed from both PC and smartphone applications, particularly in the Android smartphone supply chain.

TSMC remained the leader in the foundry industry in Q4 2023, commanding a 61% market share. It posted better-than-expected Q4 2023 revenue, a notable increase from the 59% growth in Q3 2023. TSMC’s 5nm capacity utilization rate reached full capacity, buoyed by robust demand for AI GPUs from NVIDIA. Meanwhile, Apple’s iPhone 15 continued to drive growth in the leading-edge 3nm node. These dual catalysts contributed to revenue from nodes below 7nm, which represented nearly 70% of TSMC’s total revenue for the quarter, underscoring the company’s technology competitiveness.

Counterpoint Analyst Adam Chang commented, “AI demand is expected to remain strong in 2024, with increased capacity from TSMC CoWoS coming online. Simultaneously, the foundry market is very close to the bottom of the semiconductor inventory cycle. TSMC will be the major beneficiary of both the AI mega trend and the logic semiconductor demand recovery.”

Samsung Foundry maintained its second position with a 14% market share in Q4 2023 as smartphone restocking continued during the quarter. The surge in initial pre-orders for the Samsung S24 series bodes well for revenue contribution from Samsung’s 5/4nm.

Among mature node foundries, both GlobalFoundries and UMC delivered better-than-expected results, each holding a 6% market share in Q4 2023. However, both companies provided weak Q1 2024 guidance, largely reflecting poor demand and customer inventory adjustments, especially in automotive and industrial applications. SMIC had a 5% market share in Q4 2023, with 7/10/14nm capacity utilization rates running high to fulfill Huawei Kirin chips and China’s local CPU/GPU demand. SMIC anticipates an increase in rush orders for specific smartphone-related components, including TDDI and CIS, in the near term, but has adopted a cautious full-year outlook due to uncertainties in demand sustainability, echoing the conservative outlook of other mature node foundries.

Following a sharp downturn in 2023, the foundry industry is forecast to return to a growth trajectory in 2024 as inventory continues to normalize. Strong demand for AI and a mild recovery in end demand will serve as the main growth drivers for the industry in 2024.

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Follow Counterpoint Research

press(at)counterpointresearch.com

Global Smartphone Shipments to See Modest Rebound in 2024 Driven by Premium, Budget-Economy Segments

Global smartphone shipments in 2024 are expected to increase by 3% to reach 1.2 billion units.
The budget-economy segment ($150-$249) is expected to rebound from a challenging 2023, driven by a recovery in the CALA, India and MEA markets.
The premium segment ($600-$799) is projected to grow 17% YoY thanks to Apple and Huawei.
The market seems to have bottomed out, and we expect low-single-digit YoY increases in the longer term.

Seoul, Beijing, Boston, Buenos Aires, Fort Collins, Hong Kong, London, New Delhi – March 28, 2024

Global smartphone shipments in 2024 are expected to record a modest rebound of 3% YoY to reach 1.2 billion units, according to Counterpoint Research’s Global Smartphone Shipment Forecast. The budget-economy segment ($150-$249), which shrank YoY in 2023 due to macroeconomic headwinds, especially in emerging markets, and the premium segment ($600-$799) are expected to drive this rebound.

Unlike 2023, emerging markets such as India and the Middle East and Africa (MEA) are expected to drive the global smartphone market’s growth in 2024, supported by the budget-economy segment. The robust inventory levels in Q4 2023 are also expected to help.

The budget-economy segment ($150-$249), which experienced a noticeable decline in 2023, is expected to rebound 11% YoY in 2024, primarily driven by India, MEA and CALA (Caribbean And Latin American) markets. As inflationary pressures have eased considerably across Africa, and local currencies have stabilized in many countries, the consumer purchasing power has recovered, benefiting the $150-$249 segment.

Steady investments into the MEA and CALA markets by Chinese OEMs like OPPO, vivo, Xiaomi and Transsion Group have intensified the competition, stimulating the demand for budget-economy smartphones. Alongside the recovery of demand for IT devices in emerging markets, the intensified competition between Chinese OEMs will be the main growth driver in the segment.

The premium segment ($600-$799) is expected to maintain steady growth in 2024, rising 17% YoY driven primarily by older model flagships, with flip form factors also enjoying strong YoY growth. We expect GenAI smartphones and the fold segments to help support demand in ultra-premium, especially towards the latter half of the year. From a brand perspective, Apple is likely to lead premium and ultra-premium segment growth, with emerging markets such as India and MEA driving iPhone growth, while Samsung will show slight growth in various regions. Huawei in China will continue to be a key factor of the growth in premium smartphone market.

For the longer term, we expect low-single-digit YoY increases for global smartphone shipments as the market seems to have bottomed out.

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South Africa’s Smartphone Shipments Surge 29% YoY in 2023 as Market Recovery Gathers Pace

This was the country’s highest-ever annual smartphone shipment growth rate.
5G shipments during the quarter grew 31% YoY, driven by HONOR.
Samsung took the top spot in 2023, followed by HONOR and Xiaomi.
In H2 2023, HONOR saw its best period and became the leading player.

London, Beijing, Boston, Buenos Aires, Fort Collins, Hong Kong, New Delhi, Seoul – March 1, 2024

South Africa’s smartphone shipments grew 29% YoY in 2023, according to Counterpoint’s Market Monitor service. The growth was driven by the strong shipments in H2 2023 due to fierce competition among Chinese OEMs and multiple promotions by major OEMs. The availability of device financing schemes from operators and channel partners also enhanced smartphone accessibility and adoption.

Commenting on the market dynamics, Senior Research Analyst Yang Wang said, “Despite facing multiple macroeconomic challenges, South Africa’s smartphone market continues to grow, driven by popular demand, widening availability of digital services, and the increased presence of Chinese OEMs.”

For Q4 2023, South Africa’s smartphone shipments soared 91% YoY with the major driver being HONOR. It was also the fastest-growing brand during the quarter and secured the leading position with a 24% share of the market. The HONOR Magic 4 Lite 5G and HONOR X6 models were its volume drivers. Other Chinese OEMs, including Xiaomi, TECNO and, also aggressively expanded in the market, with their shipments increasing by 86%, 80%, and 93% respectively.

In line with global trends, consumer preference in the country is shifting towards premium (>$800) smartphones. The segment saw an increase of 57% YoY, driven mainly by Apple which grew 83% during the year. The $150-$249 price band grew 26% YoY, as lower-end consumers (sub-$100) are upgrading their devices due to the higher value proposition offered by mid-range smartphones.

In terms of network technology, although LTE still dominates, 5G is fast catching up. 5G smartphone shipments grew 31% YoY, as 5G device prices continued to decline. The expected growth in 5G coverage in the next few years, particularly in city centers, will further boost 5G smartphone penetration in the country.

Brand highlight for 2023

Samsung dropped 6% but was the leading player in 2023. Samsung’s market share has declined steadily due to fierce competition from Chinese OEMs. With Samsung’s A series driving most of its volume during the year, the brand is experimenting with device financing and trade-in schemes to help customers acquire higher-value devices at lower cost.

HONOR grew the most in South Africa in 2023, reaching the second position in the market from almost no share a year ago. The brand’s growth was mainly driven by its increased focus on the market in the second half of the year. The Magic4 series and X series were its best performers. Further, the brand’s reputation improved greatly due to the availability of higher-end models from its flagship and foldable ranges.

Xiaomi grew 61% driven by the Redmi 10 series and Redmi Note 11 series, which were among its major volume drivers. Xiaomi is focusing on expanding its portfolio at the higher end ($250-$399) with the recently launched models from the Redmi Note 13 series.

Transsion Group grew 48%, mainly due to TECNO’s 64% growth in the country. TECNO’s Pova 4 Pro and Spark 8C were its biggest volume drivers. For itel, A and S series was the volume drivers, continuing to gain popularity in the low-end market. Both TECNO and itel are actively pushing online and offline promotions.

Background

Bangladesh Smartphone Shipments Decline 25% YoY in 2023; vivo Takes Top Spot

Smartphone shipments recorded the highest ever annual decline of 25% in 2023 due to economic headwinds.
vivo led the smartphone market for the first time with a 16.1% market share.
TECNO took the second spot with a 15.8% share. Its annual growth almost doubled.
Symphony led the overall handset market (including feature phones) in 2023 followed by itel.
High potential for installed base expansion, easing economic pressures, rise in the value of local currency, and digitalization will boost the smartphone market in the coming years.

Beijing, Boston, Buenos Aires, Fort Collins, Hong Kong, London, New Delhi, Seoul – February 27, 2024

Bangladesh’s smartphone shipments witnessed an annual decline of 25% in 2023, according to the latest research from Counterpoint’s Market Monitor Service. Economic headwinds in the country, including persistent high inflation and currency depreciation, along with a rise in the value-added tax (VAT) on handsets, affected the smartphone market.

Commenting on the market’s dynamics, Research Analyst Akshay RS said, “Consumer demand for smartphones in the first half of 2023 remained weak in Bangladesh because of higher inflation rates and currency depreciation. This led to the lowest quarterly shipments in Q1 2023 in the previous three years. Besides, consolidation happened in the market with the exit of more than 10 smartphone brands due to difficulty in opening LCs (letters of credit). As a result, the top five brands’ share rose to the highest ever at 68% from 63% in 2022. The smartphone portfolio of the top players shrank compared to 2022 to cater primarily to entry and affordable price bands from where most of the demand came. However, the market started witnessing positive consumer sentiment from the last quarter (October-December) of 2023 as the economy stabilized.”

Source: Bangladesh Handset Shipment Tracker, February 2023
Note: Numbers may not add to 100% due to rounding

Commenting on the competitive landscape and brand-level analyses, Akshay added, “In 2023, vivo led the market with a 16.1% share driven by the strong performance of its Y22 series. vivo developed a strong presence in offline retail and also launched its own online store. TECNO took the second position with a 15.8% market share. The brand almost doubled its volume in 2023 compared to 2022, driven by strategic partnerships with offline stores and aggressive launches of new mid-range models. Infinix captured the third spot in 2023 driven by its affordable models and offline expansion. itel, which is actively capitalizing on the entry-level (<10,000 BDT) segment, received a good response from consumers. Xiaomi slipped to the fifth spot in 2023 but captured the top spot in Q4 2023 driven by its Redmi 12 series.”

The share of 5G smartphones in the overall shipments declined to 2% in 2023 from 10% in 2022 due to poor demand. For many consumers, it is yet to become an attractive feature. vivo continued to lead Bangladesh’s 5G smartphone shipments in 2023 for the second consecutive year, followed by realme and Xiaomi.

Bangladesh’s overall mobile handset market declined 25% YoY in 2023. Symphony maintained its top position in the handset market, capturing an 18% share. The feature phone market declined 24% YoY in 2023 due to the faster feature phone-to-smartphone migration in the second half of the year. Smartphone share in the overall handset shipments was flat at 32% in 2023 from 31% in 2022. Symphony also retained its top position in Bangladesh’s feature phone market, capturing a 39% share followed by itel, 5Star and Walton.

On the outlook for 2024, Senior Analyst Karn Chauhan said, “We believe the pent-up demand for smartphones due to delayed purchases can be fulfilled in 2024 as the macro environment started to show improvements during the second half of 2023. However, a favorable dollar exchange rate, decline in component costs and less difficulty in opening LCs will be the major factors influencing the market growth. The high potential installed base, a huge feature phone-to-smartphone migration, availability of new use cases, development of the supply chain and digitalization will continue to grow the market in the longer term.”

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Global Smartphone Shipments Share – Last Eight Years of Winners & Losers

Analyze the quarterly data and market insights of the global smartphone market share to track the growth or decline of brands over the past eight years.

Counterpoint Quarterly

Smartphones Q1 2024

Global Smartphone Shipments Share Last Eight Years of Winners & Losers

Published Date: Feb 18, 2024

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Source: Counterpoint Research Market Monitor Service

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Market Highlights
Global Smartphone Shipments Share (Last Eight Years)

• The global smartphone market grew by 7% YoY to reach 323.2 million units in Q4 2023.
• Apple grew by 2% YoY, overtaking Samsung for the top spot in Q4 2023.
• Samsung, meanwhile, declined by 9% YoY losing share to Apple in the premium segment, to Chinese OEMs such as Xiaomi in the mid-tier segment and to Transsion brands in the entry-level.
• Samsung, nevertheless, retained the spot as the world's top smartphone player annually, shipping the most number of smartphones in 2023.
• Among the top five smartphone brands, Xiaomi grew the most by 23% YoY to 40.7 million units in Q4 2023.

Brand	2016	2017	2018	2019	2020	2021	2022	2023
Samsung	20%	20%	19%	20%	19%	20%	21%	19%
Apple	14%	14%	14%	13%	15%	17%	19%	19%
Xiaomi	4%	6%	8%	8%	11%	14%	12%	12%
OPPO*	6%	8%	8%	9%	9%	11%	10%	9%
vivo	5%	6%	7%	8%	8%	9%	8%	8%
Others	51%	46%	44%	42%	38%	29%	30%	33%

*OPPO includes OnePlus since Q3 2021

Ranking is according to the latest quarter. A repository of annual data for global smartphone shipments share. Data on this page is updated every year.

This data is a part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry. For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

Market Outlook: Smartphone Shipment and ASP Forecast by OEM and Region, Q1 2024

Detailed Forecast by Region, Brand, and 5G/Non-5G Trends through 2028.

LATEST

The global smartphone market share numbers are from:

MOBILE DEVICES MONITOR – Q4 2023 (Vendor Region Countries)

Excel File

Published Date: November 2023

This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.

Global Smartphone Shipments 2011 – 2023

Explore comprehensive annual shipment data and market insights for the global smartphone market from 2011 onwards.

Counterpoint Quarterly

Smartphones Q1 2024

Global Smartphone Shipments 2011 – 2023

Published Date: Feb 18, 2023

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Source: Counterpoint Research Market Monitor Service

DOWNLOAD THIS REPORT:

Global Smartphone Shipments 2011 – 2023:
Global Smartphone Shipments (Millions of Units)

• The global smartphone market has grown significantly over the years, but the growth has slowed down in recent years. The global smartphone market grew by 7% YoY to reach 323.2 million units in Q4 2023.

• Apple grew by 2% YoY, overtaking Samsung for the top spot in Q4 2023.

• Samsung, nevertheless, retained the spot as the world's top smartphone player annually, shipping the most number of smartphones in 2023.

Click here to read about the global smartphone market in Q4 2023.

Year	2011	2012	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
Global Smartphone Shipments (In Mn)	521	741	1,049	1,318	1,462	1,519	1,566	1,505	1,479	1,331	1,391	1,225	1,171

*A repository of annual data for global smartphone shipments. Data on this page is updated every year.

Market Outlook: Smartphone Shipment and ASP Forecast by OEM and Region, Q1 2024

Detailed Forecast by Region, Brand, and 5G/Non-5G Trends through 2028.

LATEST

The global smartphone market share numbers are from:

MOBILE DEVICES MONITOR – Q4 2023 (Vendor Region Countries)

Excel File

Published Date: November 2023

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Global Smartphone Shipments (Millions of Units)

MOBILE DEVICES MONITOR – Q4 2023 (Vendor Region Countries)

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