Continuing their recovery from an inventory correction cycle, the global PC market’s shipments grew around 3% YoY in Q1 2024.
The top-five brand rankings were unchanged YoY, with Lenovo and Acer remaining resilient.
Manufacturers are expected to promote AI PCs as their main products in the second half of 2024 as semiconductor companies prepare to launch SoCs featuring higher TOPS.
Counterpoint expects 3% YoY shipment growth in the full year of 2024, driven by the demand for AI PCs and a fresh replacement cycle.
Seoul, Beijing, Boston, Fort Collins, Hong Kong, London, New Delhi, Taipei, Tokyo – April 18, 2024
Global PC shipments grew around 3% YoY in Q1 2024 after eight consecutive quarters of declines due to demand slowdown and inventory correction, according to the latest data from Counterpoint Research. The shipment growth in Q1 2024 came on a relatively low base in Q1 2023. The coming quarters of 2024 will see sequential shipment growth, resulting in 3% YoY growth for the full year, largely driven by AI PC momentum, shipment recovery across different sectors, and a fresh replacement cycle.
Source: Counterpoint Research
Lenovo’s PC shipments were up 8% in Q1 2024 off an easy comparison from last year. The brand managed to reclaim its 24% share in the market, compared to 23% in Q1 2023. HP and Dell, with market shares of 21% and 16% respectively, remained flattish, waiting for North America to drive shipment growth in the coming quarters. Apple’s shipment performance was also resilient, with the 2% growth mainly supported by M3 base models.
We view 2024 as the first chapter of the AI PC (including desktops and laptops), as 45% of the new laptops shipped during the year will be AI-capable. Commenting on generative AI laptops, Senior Analyst William Li said, “We believe the shipment and deployment of generative AI laptops will accelerate in 2025-2026, along with emerging generative AI functions and use cases, supported by chip vendors’ new processor platforms.”
Against the backdrop of normalizing inventory levels and the end of the replacement cycle following skyrocketing demand in both enterprise and consumer segments amid the COVID-19 pandemic, we believe AI laptops could act as a catalyst in driving the overall PC shipment recovery in 2024. Manufacturers are expected to start promoting AI PCs as their main products in the second half of 2024 as semiconductor companies prepare to launch SoCs featuring higher TOPS.
Background
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
HONOR brought its latest premium smartphones Magic 6 Pro and Magic V2 RSR to the global stage along with the newly launched AI PC MagicBook 16 Pro.
The MagicBook 16 Pro stands out for its AI features, highlighting HONOR’s collaborations with Intel, NVIDIA and Microsoft.
HONOR’s approach of working with industry players across hardware and software creates a more integrated and open technological ecosystem, aiming to offer superior AI use cases and experiences.
At the recently concluded MWC Barcelona, HONOR unveiled an array of new devices and technologies, showcasing its “all-scenario strategy” and solidifying its commitment to embedding advanced AI capabilities throughout its product suite.
Among the highlights were the Magic 6 Pro and foldable Magic V2 RSR, designed in collaboration with Porsche Design. Initially launched in China in January, they have now made their global debut. The event also introduced new offerings, including the MagicBook Pro 16 laptop and Pad 9 tablet.
Particularly notable was the debut of MagicBook Pro 16, distinguished by its extensive AI features that rightfully designate it as an AI PC. Its features such as Smart Picture Search, Smart Document Summary, Text Comprehension and AI Subtitle stem from HONOR’s partnerships with industry giants Intel, NVIDIA and Microsoft. The laptop is powered by Intel’s high-performance Core Ultra 7 processor 155H and NVIDIA’s dedicated GeForce RTX 40 series laptop GPU. Integrating Microsoft’s Azure Speech Services, the MagicBook Pro 16 exemplifies the synergy between on-device and cloud-based AI, underscoring HONOR’s strategy to revolutionize user experience with generative AI.
The event reiterated HONOR’s ambitious AI vision, illustrating how its platform-level AI enables seamless device connectivity across different platforms. An example of this innovation is the enhanced Magic Ring feature, which allows effortless transfer of tasks, such as document editing, between smartphones, tablets and laptops, regardless of their operating systems.
Another significant advancement is Magic Portal, which utilizes AI to simplify complex tasks into single-step processes, demonstrating HONOR’s application of generative AI in practical, user-centric scenarios. For the global market, HONOR employs the open-source LlaMA 2 model for Magic Portal, contrasting with its self-developed LLM used in China. This adaptation facilitates integration with both Chinese and international apps, including Google Maps, TikTok and WhatsApp, highlighting HONOR’s inclusive approach to global AI functionality.
This will definitely help the brand’s premium product line to compete in Europe, which has been considered as its second home base after China.
These AI-enhanced features not only demonstrate HONOR’s innovative approach to the AI revolution but also its commitment to designing user interfaces that prioritize efficiency and convenience. By fostering collaborations across the tech industry, HONOR aims to deliver superior AI use cases and enrich user experiences, stepping beyond a closed ecosystem to a more integrated and open technological landscape.
The global PC market’s shipment contraction cycle reached an end in Q4 2023 with a 0.2% YoY decline.
PC OEMs’ rankings remained unchanged. Restocking saw soft momentum at the end of 2023.
AI PC, a key topic at the recently concluded CES 2024, will be in the PC industry’s spotlight in 2024.
AI PC and commercial PC replacement are expected to support 5% YoY shipment growth in 2024.
Seoul, Beijing, Boston, Buenos Aires, Hong Kong, London, New Delhi, San Diego – January 18, 2024
The global PC market ended Q4 2023 with a 0.2% YoY shipment decline, according to the latest Counterpoint Research data. This was the eighth consecutive quarter of a YoY shipment decline. The year-end holiday season failed to trigger a meaningful shipment recovery. Both OEMs and ODMs expect that shipment momentum will come back in H1 2024.
For the full year of 2023, the global PC market saw a 14% YoY shipment decline due to a slowdown in commercial and consumer sectors both. Besides, there were several product launches in the second half of 2023, most of which will start shipping in 2024. This affected the shipment momentum in 2023. On the other hand, PC inventory level normalized to a healthy level, paving the way for upcoming new products.
Mixed performance in Q4; shipment correction cycle in 2023
PC OEMs’ rankings remained unchanged throughout 2023 as soft demand and inventory digestions held back shipment performance across the market. However, we still saw different growth trajectories of top PC vendors. Lenovo and HP both had around mid-single-digit YoY shipment growth in Q4 2023 thanks to market recovery and warm restocking momentum in North America. Dell saw a 9% YoY shipment decline due to the commercial sector slowdown, while Apple remained resilient in the quarter with a 2% YoY shipment growth.
Source: Counterpoint Research PC market monitor
For the full year of 2023, Lenovo and HP continued to lead the market with 24% and 21% market shares, respectively, with the latter reporting a relatively resilient 5% YoY shipment decline thanks to warm restocking momentum in the North American market. Dell had a 16% market share while suffering weak commercial demand which resulted in a 20% shipment decline. Apple also left 2023 with a 14% shipment decline while maintaining its market share at around 9%.
AI PC to be major driver of PC industry in 2024
We believe AI PC will be in the spotlight in 2024 as Intel and AMD both have CPU solutions (Meteor Lake and Hawk Point) for next-generation AI PCs. In Q4 2023, PC vendors also continued to announce new AI PC products across different segments. After CES, more AI PC products will be launched by vendors, though we expect the major replacement cycle will be backend-loaded in H2 2024. We expect to see a 50% AI laptop sales share in 2025, with at least an NPU or an AI accelerator (AI engine) equipped in the PC in addition to its major CPU and GPU.
AI Laptop Penetration will Climb in Coming Years
Enterprise spending slowdown and the process of destocking in 2023 will trigger PC vendors’ restocking demand, which would be a driver for the commercial PC sector. On the other hand, Qualcomm’s Nuvia-based Snapdragon X Elite solutions for Arm PC would be an additional driver throughout 2024. This will potentially mark another milestone for Arm PCs, followed by Apple’s success in its M-series MacBook series.
Background
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
The Samsung Galaxy Book3 Ultra is powered by the Intel Core i9-13900H processor.
It features NVIDIA’s GeForce RTX 4070 discrete GPU and maintains a thin and light form factor.
The laptop seamlessly connects with the Galaxy device ecosystem.
Samsung launched the Galaxy Book3 series laptops along with the Galaxy S23 smartphone lineup at the Galaxy Unpacked event in early January 2023. In the laptop lineup, the Galaxy Book3 Ultra is the most premium model and has the most impressive features, which we sampled for a long duration. Aimed at content creators, professionals and gamers, the Samsung Galaxy Book3 Ultra is packed with powerful hardware and priced from $2,199 onwards.
I am a MacBook Pro 16 user and I apply the device heavily for content creation. However, I have always been looking for a Windows-based laptop that could run on a par with the MacBook Pro 16 and I think Samsung has done a great job with the Galaxy Book3 Ultra in this regard. Featuring top-of-the-line specs such as the Intel Core i9-13900H processor and NVIDIA’s GeForce RTX 4070 discrete GPU, this maxed-out version, which we are currently testing, is priced at $3,000 but can be purchased for around $2,399 with discounts.
Typically, Windows laptops do not offer hours of battery life, but Samsung and Intel have worked that out as the Galaxy Book3 Ultra offers a long battery life and powerful performance. Although Apple’s seamless ecosystem connectivity sets its devices apart, Samsung is offering the same connected ecosystem experience with its Galaxy devices.
Here is our in-depth analysis of the Samsung Galaxy Book3 Ultra after having used it for around two months.
Design: Sleek, lightweight and elegant
As a competitor to the MacBook Pro 16, the Samsung Galaxy Book3 Ultra scores full marks on sleekness. It offers a sturdy design while looking elegant at the same time. Despite the all-aluminum body, it weighs about 1.78 kg, which is an impressive feat. In comparison, the MacBook Pro weighs 2.1 kg. The clean graphite finish with just a Samsung logo on the lid adds to its neat look. The lid can be opened with one hand, and the hinge is sturdy too. However, due to its thin profile, the upper side of the screen wobbles slightly as you type.
The laptop comes with a full-size keyboard and a separate number pad. The keys have enough travel to offer a good typing experience. The power button comes integrated with a fingerprint scanner, offering secure access, thanks to Windows Hello. Below the keyboard is a huge, awkwardly placed off-center touchpad on which the click is not very satisfying. Overall, the touchpad offers an average performance. It is a bit of a letdown, especially for someone like me who does not use a mouse, but it should not be a big issue for those who do.
“The Galaxy Book3 Ultra looks elegant. It has a thin, lightweight profile while packing ‘almost’ all the necessary ports.”
In terms of connectivity ports, you get an HDMI out and two USB-C Thunderbolt 4 ports on the left. A USB Type-A, 3.5mm jack and a microSD card slot are placed on the right. However, having an SD card slot would have been better as most content creators shoot on mirrorless cameras that have SD cards.
Intel “EVO” Inside: Power, efficiency and more
On the hardware side, the Galaxy Book3 Ultra is powered by a 13th-gen Intel Core i9-13900H processor made on Intel 7 (10nm node). It comes with a 14-core CPU that has six performance cores with a max turbo frequency of 5.4GHz, eight efficiency cores with a max turbo frequency of 4.1GHz, and a total of 20 threads. It offers a TDP of 45W (with max support for 60W, while the processor is capable of up to 115W), making it a high-performance system for gamers, professionals and content creators. Our laptop configuration also included 1TB SSD, 32GB of RAM and NVIDIA’s GeForce RTX 4070 laptop GPU with 8GB GDDR6 VRAM (60W TGP – Total Graphic Power).
“The hardware on the Galaxy Book3 Ultra makes it the most powerful laptop with a sleek form factor.”
The Book3 Ultra is also Intel EVO certified, meaning it offers core features including:
Instant wake where the system wakes up from sleep in under a second.
A battery life of over nine hours in real-world usage (FHD resolution).
Fast connectivity options such as the Thunderbolt 4 and Wi-Fi 6E.
Quick charging feature where users can get up to four hours of usage on just 30 minutes of charge.
Commenting on the laptop market and Samsung’s positioning, Senior Analyst William Li said, “The MacBook Pro series has been the role model for premium laptops for a while, largely due to both its powerful hardware and seamless ecosystem support. Although Samsung is not yet a Tier-1 vendor in the PC industry, the accumulated product development efforts, new product launches and the competitive Galaxy ecosystem have earned it a ticket to the next battlefield. With Samsung’s efforts to make a mark in the laptop business, the new AI PC chapter in 2024 is likely to boost its ambition of gaining more share.”
Powerful performance: Hybrid laptop for work and play
There is often a tradeoff with Windows laptops, but that is not the case with the Galaxy Book3 Ultra. The device features a 16-inch, 10-bit 3K AMOLED display with a 120Hz refresh rate. It has a 16:10 aspect ratio, 2880×1800 pixel resolution and supports HDR. The screen is sharp and offers excellent color reproduction with deep blacks, bright whites and vivid colors. Moreover, the thin bezels around the display frame ensures an immersive viewing experience.
“Watching content, be it gaming or a movie is a treat for the eyes.”
The Galaxy Book3 Ultra is Samsung’s most powerful laptop and offers top-notch performance. Day-to-day tasks like checking emails, browsing the web, Teams calls, and more are smooth. Even with all these apps running in the background, and multitasking on Word, PowerPoint while also editing a video on DaVinci Resolve, there were no signs of lagging.
As this is a laptop meant for content creators, we tested its video editing performance. We loaded a five-minute 720p podcast video on DaVinci Resolve, added intro and outro animations with some background music, a couple of lower thirds (title graphics) and rendered the video in 1080p (30fps). The Galaxy Book3 Ultra took one minute and 18 seconds to render the video. We did the same on the MacBook Pro 16(with M1 Pro SoC) and it took 59 seconds. The MacBook Pro is clearly the winner here, but the Galaxy Book3 Ultra with Intel Core i9 processor, without a dedicated NPU, comes impressively close.
Having the NVIDIA RTX 4070 means you also get technologies like DLSS and ray tracing. We did try our hand at gaming but did not get enough time to run the laptop at its full potential. We managed to run old classic games such as Left4Dead2 and Counter-Strike: GOwith maxed graphics settings and they ran smoothly.
We also tried out Forza Horizon 5, which is a graphics-intensive game. With maxed-out settings 3K display resolution (and laptop on high-performance mode), it offered up to 60fps initially, but after five minutes or so, the PC started to heat up and the frame rate dropped to about 49fps as the GPU took the maximum load. Some throttling was noticeable as the device worked to keep the thermals under control. We did not push it further beyond that, but this is a tradeoff of having a thin chassis.
“Gaming performance is good, but for intensive gaming titles, you may have to rely on a proper gaming laptop or desktop.”
In terms of battery life, the Galaxy Book3 Ultra is rated at 76Whr and can be charged using the bundled USB-C 135W wall charger. During our usage, we noticed that a full charge took about two hours. Battery life depends on individual usage, and we tested multiple scenarios:
On a full charge, the battery would only last for about three hours when on a Teams video call, with screen brightness at 60%, speaker at full volume, and camera with a blurred background effect at all times. That is about 40 minutes less than what we get on a MacBook Pro 16 with the same usage.
The battery lasts nearly the entire workday for regular work with Teams running in the background, some web browsing, listening to music and writing blogs. The laptop only needed charging around the last hour.
With heavy-duty tasks like podcast audio or video editing workloads or mild gaming, the laptop offers a battery life of around four-and-a-half hours.
For an immersive audio experience, the laptop also has a quad-speaker system tuned by AKG and supports Dolby Atmos too. The output is good but lacks the bass and punch like in the MacBook Pro. However, with some Dolby tuning, the audio gets slightly better.
Samsung Studio Plus: AI effects for your video calls
Ever since the COVID-19 pandemic subsided, a lot of businesses and professionals have been following a hybrid work model. Some are still working from home, some are working from co-working spaces and cafes, while others are back to the office full-time. To help tackle these situations and to make sure one has a consistent look during video calls, Samsung Studio Plus with AI works really well.
There are key features, such as the Face Effect which can add subtle looks or smooth complexion. The Background Effect lets you blur the background while keeping you in focus.
The Auto Framing feature uses AI to detect you in the frame, crop and keep your face in focus. The camera can also track you around as you move. And finally, there is the Eye-Contact feature, which also uses AI to make your eyes appear to be looking at the camera, even if you look elsewhere – to the content on the screen, for example. So, even if you have a script or a list of pointers offscreen that you are looking at while presenting online, this feature makes you appear like you never looked away from the screen.
“The AI video effects on the Samsung Studio Plus app is a great addition for those hybrid work use cases.”
The Samsung Studio Plus app works well with the default 1080p camera and activates when you start the camera app, or start a video call on Zoom, Teams or Google Meet.
The Galaxy Book “Connected Ecosystem” Experience
The connected ecosystem experience offered by Apple is something that sets it apart. Samsung is one of the OEMs with a huge portfolio of products across different categories that offer seamless connectivity. For instance, the Samsung Galaxy smartphone seamlessly connects with the Galaxy tablet, Galaxy smartwatch and Galaxy TWS, with a multi-point connectivity.
The Galaxy Book brings a host of interesting features to elevate user experience:
Samsung Account: You need to sign in with the same Samsung account as on your Samsung smartphone, which will sync details like your passwords saved on Samsung Pass. This will let you sign with and authenticate using your fingerprint, without punching in the credentials. Your Samsung Notes will also get synced and so will the IoT devices that you have added in the SmartThings app. With the SmartThings app on your PC, you can control all your IoT devices from one place.
Multi Control: When the Samsung laptop and smartphone are close, you can move the mouse cursor to the right of the screen, onto your smartphone (where the smartphone will effectively act like an extended display). You can use the cursor to scroll through the web pages on your phone, scroll through the UI and more.
Samsung Gallery: You can access all your photos and videos in the smartphone gallery directly from the Samsung Gallery app on your Galaxy Book3 Ultra. You can even wirelessly transfer items from your smartphone to your PC with a drag-and-drop move.
Bixby, Samsung Flow: Samsung has also included the Bixby assistant to the Windows laptop, which allows voice commands for weather updates, playing music, opening apps, and more. You can even give commands, like start a drier, or turn the light on and off, provided they are connected with SmartThings. During our usage, it was a hit and miss, so maybe Samsung needs to fine tune it more.
With Samsung Flow, you can get all your Galaxy smartphone notifications on your PC. There is also a clipboard feature where you can copy/paste text between devices, just like on the iPhone/Mac.
YourPhone: This is a Microsoft app emulator that lets you run Android apps on Windows, among other features. It is not an exclusive feature for Samsung phones, and is available for other Android phones via the “Link to Windows” app. You cannot play games but can definitely run apps like WhatsApp, Instagram or Facebook to scroll through timelines, or launch Netflix or the Maps app among others.
With YourPhone app, your smartphone screen can be mirrored on the PC. There is a call and messaging app, that lets you make and receive calls on PC, and even send, receive, and reply to text messages right from your PC.
Do note, for all these features to work, your PC and smartphone need to be on the same Wi-Fi network. We would like to highlight that during our usage we faced some glitches at times with some apps. The laptop needs more fine-tuning to make the experience seamless.
“The connected ecosystem experience with Galaxy devices adds great value as a differentiator from the competition.”
Final thoughts
The Samsung Galaxy Book3 Ultra is a great laptop for creative professionals, content creators, and gamers. Despite its ultra-portability, it does not compromise on heavy-duty performance apart from intensive gaming.
Along with a great screen, good battery life, and AI video call features, the Galaxy Book3 Ultra has a lot more to offer. The Galaxy-connected ecosystem experience is a value addition for Samsung smartphone, tablet, and TWS users.
However, there are a few things that Samsung can improve on with future generations of the device. The camera could be improved to offer higher resolution and capture accurate skin tones. The speaker system can be better to compete with the MacBook Pro. Battery life and thermal management can be improved further, ideally with a new processor and further optimization. Lastly, the “Galaxy Book Experience” app can be polished to work seamlessly without glitches.
Lenovo was one of the top five players in the Global Tablet Market according to Counterpoint Research Global Tablet Tracker. The company offers a wide range of tablets for different segments and use cases, from budget-friendly models to premium devices. Lenovo’s M series tablets are designed to offer a balance of performance, features and affordability for mainstream consumers.
The Lenovo M10 5G, which was launched in July 2023, is the brand’s first mid-tier tablet capable of 5G connectivity, a feature that is usually found in more expensive models. Unlike other brands in the same segment, which focus more on technical aspects than connectivity, the Lenovo Tab M10 5G stands out as a product that is ideal for work use, especially for B2B cases. Moreover, it appeals to a wide range of users with its attractive price of $276 (₹22,999), amid the growing demand for 5G-capable tablets.
Credits: Lenovo
In this review, we will evaluate the product on various aspects, such as design, performance, battery life, display, camera and 5G capability.
Sleek and Elegant Design
The Lenovo tablet has a slate-type design, with a semi-frosted metal back inside a plastic frame. It weighs 460 g and measures 9.6 mm in thickness with good grip around the edges, making it easy to hold and carry. The tablet has relatively wide bezels around the screen, giving it an 82% screen-to-body ratio. However, the bezels also pack a reliable front-facing camera with a light correction sensor for high-quality video calling.
Built for work and play, the tablet comes with dual Dolby Atmos speakers on the top and bottom edges. The rear camera is placed in the top left corner while the front camera is on the top centre of the screen, which is good for long video calls when the device is placed horizontally. Overall, the tablet feels sturdy and comfortable in the hand with a premium look and feel.
Credits: Lenovo
Performance: Decent Daily Driver for Casual Users
The Lenovo M10 5G has a 16:10 aspect ratio in a 10.61-inch IPS LCD display with a resolution of 1200×2000 pixels, and a pixel density of 220 ppi. The screen also has a 90Hz refresh rate, making it ideal for watching videos and reading documents. With a peak brightness of 400 nits, the screen is well-suited for indoor use, although it can be challenging to view outdoors. However, tablets are predominantly used indoors.
Under the hood is a 6nm Qualcomm Snapdragon 695 SoC. The tablet features an eight-core CPU – two Kryo 660 Gold performance cores (Cortex-A78) clocked at 2,200MHz and six Kryo 660 Silver efficiency cores (Cortex-A55) clocked at 1,800MHz.
Lenovo is offering the M10 5G in two SKUs where you get 128GB of storage, and two RAM options to choose from – 4GB or 6GB. The tablet also has a microSD card slot to further expand the storage up to 1TB. The device comes with a 20W standard power adapter with a USB Type-C cable.
In terms of performance, the Lenovo M10 5G was smooth and responsive during our usage, and it handles multitasking well. The tablet can run most games but showed occasional frame drops during long hours of usage at high graphic settings.
When an extendable display is required, the tablet can also be used as a second screen for your PC. During our testing, we used a Windows laptop to extend the display on a Lenovo M10 Tablet and it worked seamlessly, wirelessly and without any lags. Using Bluetooth 5.1, two devices can be connected simultaneously. Users can also connect a Bluetooth mouse like the HP Slim using a Type-C to Type-A connector and it works swiftly. During our usage, we connected a Logitech keyboard and a combination of wireless mouses, which offered a PC-like experience.
Credits: Lenovo
5G Performance
The Lenovo M10 5G is one of the few tablets on the market that support 5G connectivity (especially at sub $300 price point), which is the next generation of mobile network technology. 5G offers faster speed, lower latency, higher capacity, and better reliability than previous generations of mobile networks. According to Counterpoint Research, the Global Tablet Market is expected to grow in 2023, driven by the demand for 5G tablets.
The tablet can connect to different types of 5G networks around the world depending on the availability, including the network coverage. The device supports Wi-Fi calling and voice over LTE (VoLTE) features, which enable high-quality voice calls over data networks.
It provides a fast as well as seamless internet experience with its 5G capability to achieve download speeds of up to 2.4 Gbps and upload speeds of up to 660 Mbps. The device can also reduce the latency (the time it takes for data to travel between devices) to about 1 ms on 5G networks from about 50 ms on LTE networks (4G). The tablet is 5G ready, which ensures future-proof connectivity for a great viewing experience that is both high-resolution and lag-free. The tablet’s internet latency (ping) was very low on both 5G and 4G networks, not just for media consumption but also while running heavy games like PUBG and Call of Duty Mobile. However, it is worth mentioning that long hours of usage on a 5G network did result in faster battery draining as compared to on a 4G network.
Credits: Lenovo
Battery: Easy Full Day Usage
The 7,700mAh battery lasted us for over a day, with mixed usage. However, the battery life will differ from user to user and different use cases like gaming and streaming videos. With 20W fast charging via USB-C port, the tablet charges from 0% to 50% in about 40 minutes and from 0% to 100% in about two hours.
Credits: Lenovo
Decent Camera for Video Calls
The Lenovo M10 5G has a 13MP rear camera with autofocus and LED flash, and an 8MP front camera with fixed focus.
The front camera can take good selfies and support video calls with good clarity and sound quality. However, the front camera can also be afflicted with noise and distortion in low-light or backlit scenarios. Nevertheless, it can meet the basic needs of users. The mics are well-placed and capture holistic sound from all angles.
Android 13 with Some Nice Customizations from Lenovo
The software is one of the very underrated gems of this tablet. It runs Android 13 out of the box, and there are a lot of features such as multi-window, window pinning, pop-up window, split screen keyboard and dynamic taskbar for making full use of such a wide display.
The apps can be resized smoothly using a top-appearing menu option that is available at all times. The device also features Lenovo Vantage (an exclusive Lenovo product care suit) which states that Lenovo is serious about its customers’ satisfaction.
Animations across the tablet feel smooth and look beautiful. The tablet can also be used as a big clock display on your table or by your bedside. The device shows vital information such as calendars, notifications, weather, or alarms with easy access to Google Assistant. The tablet also gives the option to add more users and profiles in the OS which can help various people in a family to have their own profiles stored securely inside the tablet itself.
Credits: Lenovo
Conclusion
Overall, the Lenovo M10 5G is a premium-looking tablet with a decent performance. A good display, speakers tuned by Dolby Atmos, a full-day battery life, and reliable software make it a good tablet for casual users. Of course, there are certain areas where improvement is required like mics, cameras and software optimization. There is also room for the implementation of smarter and more effective features such as smarter UI capabilities and app predictions in the tablet which could be tackled over regular OTA updates promised with the device. The demand for quality, budget-friendly tablets is still largely untapped, and the Lenovo M10 5G aims to fill that gap.
Qualcomm’s Chief Marketing Officer Don McGuire in conversation with Counterpoint’s Co-Founder Tom Kang discussing Qualcomm’s journey towards building a strong “Snapdragon” brand, unique market positioning and now disrupting the next big markets – PC and automotive with a complete AI-powered compute and connectivity stack. For example; Snapdragon X Elite brings on-device AI experiences to PCs like never seen before; and how Snapdragon Digital Chassis is powering the BMW i7 and bringing new experiences to connected cars.
Don McGuire also talked about how Maui has been a part of Snapdragon Summit and vice-versa and Qualcomm helping rebuild Maui after the wildfires created havoc earlier this summer. He also spoke about important partnerships, like the one with F1, Manchester United, and more. Watch all this and more in the video.
Qualcomm’s Snapdragon X Elite Compute Platform brings ARM-based processors for Windows PCs and aims to deliver a powerful performance with better efficiency. Capable of running on-device generative AI models up to 13 billion parameters, and generating 30 tokens per second for seven billion large language models (LLMs). Its Hexagon NPU can deliver peak AI computing performance of 45 TOPS, and between the CPU, GPU, and NPU, the SoC can offer peak AI computing performance of 75 TOPS.
The Snapdragon Summit 2023 also saw several partners talking about the experiences they will bring to the PCs powered by the Snapdragon X Elite platform. We had an opportunity to chat with Dave Lebolt, the Head of Strategy for DaVinci Systems at BlackMagic Design. Dave shared some interesting insights on how they are optimizing the DaVinci Resolve app to offer the best video editing experience for content creators, the kind of AI experiences that you can expect in DaVinci Resolve Studio, on-device generative AI, and much more. He also talks about including innovative features in Davinci Resolve like denoise, scene relighting, automatic subtitling, voice isolation, dialogue leveling, and the powerful Magic Mask feature.
Qualcomm hosted its annual Snapdragon Summit event in Hawaii, announcing the new mobile and compute platforms. The Snapdragon X Elite is the latest compute platform, offering unmatched GPU, NPU, and AI capabilities. We had a chance to sit down with Kedar Kondap, SVP and GM of compute and gaming at Qualcomm, to discuss the AI PC technology in this engaging interview.
Kondap emphasizes the pivotal partnership between Qualcomm and Microsoft, highlighting their work in enabling AI-driven experiences. The conversation also underscores the pervasive impact of AI across various industries and the promising future of personalized, intelligent computing. We also deep dive into talking about the new Oryon CPU with promising benchmark scores compared to Apple’s M2 Macs, Intel i7 and i9, AMD Ryzen 9 processors.
Global PC shipments fell 9% YoY in Q3 2023 but marked second straight QoQ growth
HP had a resilient quarter; PC OEM vendors looking for solid growth driver
We maintain our double-digit YoY shipment decline forecasts for 2023 post Q3 2023 shipment results
AI-enabled PC models are expected to fuel PC market in 2024
London, Hong Kong, Boston, Toronto, New Delhi, Beijing, Taipei, Seoul – Oct 17, 2023
Global PC shipments declined 9% YoY in Q3 2023 as the market continued to be weighed down by weak demand amid a slowdown in consumer and enterprise purchases. However, global shipments grew sequentially for the second straight quarter in Q3 2023 helped by moderate seasonality. We reiterate that the PC market has already bottomed out and are expecting gentle shipment recovery along with several new product launches over the next couple of months, especially from AI function-enabled models.
Vendors are eyeing a shipment comeback next year
Lenovo’s shipments saw a single digit percentage YoY decline in Q3 2023, outperforming most PC OEMs except HP, whose Q3 2023 shipments registered mid-single digit YoY growth in percentage terms as the company benefitted from robust consumer and educational demand. However, other tier 1 PC vendors such as Dell, Apple and Asus still struggled to find strong shipment drivers to boost shipments across the board. Fortunately, we are now entering the first replacement cycle after the COVID-19 pandemic along with a potential pick-up in AI PC momentum as we move into 2024.
AI PC to drive another wave of shipment growth in 2024
Over the past five quarters, PC OEMs have been working hard to resolve inventory issues and have had a difficult time searching for a new growth engine for their PC businesses. In this context, AI PC has emerged as the next big thing and will very likely drive the next wave of shipment rebound in 2024.
We expect AI PCs to have a 50% 10-year CAGR from 2020 and dominate the PC market after 2026 with an expected penetration rate of more than 50%. Intel, Qualcomm and other PC CPU makers are working closely with PC OEMs toward next-generation mainstream models and we expect to see a lot of new product launches after Q4 2023, marking a new chapter for the PC industry.
Annual PC shipments to return to pre-COVID-19 levels in 2024
We expect the global PC market’s shipment volume to return to pre-COVID-19 levels next year helped by the Windows 11 replacement, the next wave of Arm PCs, and AI PCs. Although AI PCs may not gain much traction in the very beginning, we believe that with the increase in applications around the world, AI PCs could progress tremendously in H2 2024.
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Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry
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