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1,807 results for oppo

2018上半年中国智能手机市场整体下降10%;荣耀、小米及华为销量增涨,荣耀涨幅最为显著 New Delhi, Hong Kong, Seoul, London, Beijing, San Diego, Buenos Aires –2018年8月23日 整体市场点评: 2018上半年中国智能手机市场竞争激烈,但整体表现不如预期。Counterpoint Market Pulse数据显示,2018上半年中国智能手机市场销量同比下降10%(详见图表1)。中国市场经历了2017年的低迷期,被寄予厚望的2018上半年仍未实现反弹。 以下,我们将具体阐述整体市场仍然低迷的原因,以及介绍市场低潮 中 “逆流而上” 的亮点品牌,并展望2018下半年的市场表现。 图表1:中国市场智能手机整体销量和品牌增长表现:1H 2018 vs. 1H 2017 Source: Counterpoint Research Market Pulse Service Q2 2018 市场低迷原因点评: 年初集中清理“非全面屏”产品库存,手机厂商供货量减少 2017下半年,全面屏(屏占比18:9或以上)产品在中国市场开始爆发,各厂商纷纷发布首款全面屏产品。进入2018年, “全面屏” 大战全面爆发,逐渐覆盖到厂商各个价格段的产品线,整体市场产品更迭加速。在2018年第一季度,厂商主要发力清理“非全面屏”(屏占比为16:9)产品的库存,产品供货减少,以便为后续集中发布“全面屏”产品预留生产资源及销售空间。因此,在生产和供应链层面,手机厂商相对去年更为保守,一定程度上阻碍了整体市场在第一季度及上半年的生产和销售增长。 智能手机质量提升,中国消费者换机周期延长 Counterpoint换机周期模型及消费者调研数据显示,目前中国智能手机用户的平均换机周期约为22个月,相比2年前延长了4个月,主要原因是智能手机产品质量整体提升,用户使用时间更长。其次,中国2018上半年经济较为低迷,也对用户消费更换购买手机产生抑制作用。我们预测2018下半年中国智能手机市场将逐渐恢复涨势,新品发布为其关键拉动因素。苹果、华为、荣耀、OPPO 和小米等主流厂商都将继续在下半年发布新品,越来越大的屏幕占比(从18:9到19:9甚至19.5:9的进化)、AI(人工智能)功能的完善及市场普及,将让更多用户了解到大屏AI智能手机为其生活带来的便利,由此激发消费者购买欲望。  主要品牌上半年表现点评: Counterpoint ...

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