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1,807 results for OPPO

北京、香港、首尔、圣迭戈、布宜诺斯艾利斯、伦敦、新德里 – 2018年11月16日 2018下半年,中国智能手机市场仍未反弹,整体销量不容乐观。根据Counterpoint Research Market Pulse数据显示,2018年第三季度,虽然整体市场在新品发布的刺激下环比上涨6%,但同比下降13%,这已是中国智能手机市场连续第四季度同比下滑。宏观经济乏力及消费者换机周期延长是中国总体市场持续低迷的主要原因。         品牌表现方面,中国品牌稳占第三季度销量排行榜Top 5 ,五个品牌的市场份额加总超过78%。其中,VIVO、华为及荣耀逆势增长,成为第三季度最大赢家。VIVO同比增长2%,首次超越OPPO获得中国市场销量冠军,市占率接近20%;华为及荣耀增长势头强劲,涨幅最为亮眼,同比均增长14%,双品牌市场份额之和接近27%。 OPPO 同比下跌11%,但销量依然稳健,与排名第一的VIVO不相上下;小米由于年度旗舰小米8系列销量低于预期,销量同比下降15%,排名市场第五。 中国品牌之外,巨头苹果由于新品iPhone XS 及iPhone XS MAX价格高昂、与前代旗舰iPhone X相比创新不足,首发销量乏力,第三季度同比下降17%,排名跌落至第六。 图表:Q3 2018中国智能手机市场销量( Sell Through)及品牌表现 Source: Counterpoint Research Market Pulse Q3 2018         回顾第三季度,分析师认为,VIVO、华为及荣耀逆势增长的主要原因,在于其强大的产品创新及供应链整合能力,将屏占比超过85%的“全面屏”技术、渐变色后盖、双摄、AI智能处理器等此前主要用于“旗舰”机型的产品设计及较高成本零部件,应用到了中端甚至中低端价位的机型,为市场带来众多性价比极优的产品,在暑期及开学季的带动下,一定程度上刺激了消费者(特别是年轻消费者)的换机欲望。这方面的代表机型包括:VIVO Y83 / Y85, VIVO Z1, 华为 Nova3 / Nova ...

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