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1,315 results for Huawei

大家都知道,消费者购买什么样的手机,决策权在消费者手里面。所以说,智能手机产业是充分竞争的产业,而中国用户生活在非常发达的中国手机市场环境中,他们见惯了最新科技的手机产品和智能产品,所以中国用户在全球来看是最挑剔的用户,也是最难打动的用户。而对于智能手机产业相关业内人士而言,在充分竞争的产业中,并且是不利的大中国经济环境下,终于度过了疲软的2017年。 那么2017年那款手机打动了用户呢?产业是如何度过这个2017年呢?所以我们Counterpoint旨在分析消费者购买趋势和指导科技产业发展。特此每年都会公布智能手机Top 10和科技趋势,目的是以史为鉴,分析历史,判断趋势。 根据Counterpoint 2017年Market Pulse数据,截止到2017年12月,2017年度销量Top 10机型公布如下: Top10机型总结: OPPO R9S荣获第一名,但是它与前五名差距不大;显示Top 5的竞争非常激烈。 HOV成为大赢家,国际品牌只有Apple。 除了iPhone 7+7 Plus。其他高端产品未入选。 平均每月销量达到100万是进入Top 10的基础。 Comments on top performers: 首先,OPPO R9s获得第一名,OPPO R9S 主打美颜自拍的时尚手机,  “这一刻,更清晰”口号。OPPO深谋自拍是中国大众用户的第一需求,且时尚是每个中国人说追求的目标,而中端是也是最容易接纳OPPO品牌的细分市场。OPPO用自拍抓住用户,用时尚超薄外观和颜色来塑造时尚因素。让消费者所感动与接近。此外,OPPO 聚焦市场策略,深挖中端市场,市场资源集中投放到R9s上。让R9s获得No1。此外,OPPO还有两款机型入选,但是整体OPPO在售机型数量并不多。此外,三星的AMOLED屏幕和Sony IMX398 借助OPPO R9S的热销也获益良多。 其次,Apple作为唯一的国际品牌,Apple有2个型号进入top 5,整体表现难能可贵。上半年iPhone表现一般,但是下半年iPhone 7系列降价后,尤其iPhone 7 Plus 128GB版大约6000元。它们显示竞争力十足。此外,iPhone 7 Plus 市场表现好于iPhone  7。 背后的原因是越来越多的消费者了解到iPhone 7 Plus的双摄像头功能的出色。而iPhone 7仅仅配置了单摄像头。 ...

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