- Qualcomm’s latest Snapdragon processors power over 200 smartphones, PCs and XR devices, establishing a cross-platform hardware ecosystem.
- Qualcomm’s AI hardware and software technologies make Snapdragon devices synonymous with advancement.
- Qualcomm reaches out to gaming, esports and sports fans to promote Snapdragon as an AI and premium experience of choice.
During the 2024 ChinaJoy event, Qualcomm, for the fifth time, set up a Snapdragon-themed pavilion with its industry partners including smartphone and laptop manufacturers, telecom operators, gaming studios, e-commerce platforms and automotive companies to showcase cutting-edge technology and futuristic digital entertainment experiences.
The Snapdragon platform has powered a wide range of products, including smartphones, PCs and XR devices. To date, over 100 flagship smartphones featuring the Snapdragon 8 Gen 3 have been released, along with more than 20 PCs equipped with the Snapdragon X series and over 80 XR devices equipped with the Snapdragon XR series processors. Besides, the Snapdragon platform also supports tablets, wearables, handheld gaming consoles, connected automobiles and other terminal devices. The vast array of terminal devices, combined with Snapdragon Seamless technology which enables an exceptional experience for cross-platform applications, marks Qualcomm’s achievement of a massive hardware ecosystem and its pursuit of creating greater value from it.
Source: Qualcomm
AI applications have inevitably become the key factors in creating this greater value. Qualcomm has both hardware and software technologies that enable intelligent computing everywhere. The Qualcomm AI Engine includes the Hexagon NPU, Adreno GPU, Qualcomm Kryo or Qualcomm Oryon CPU, Qualcomm Sensor Hub, and memory subsystem, which constitute the heterogeneous computing architecture enabling fast and efficient on-device AI execution. On the software side, Qualcomm AI Stack enables OEMs and developers to create, optimize and deploy AI applications on Qualcomm products across different platforms, fully harnessing the performance of the Qualcomm AI Engine. These software and hardware capabilities significantly enhance the potential for AI innovation on the Snapdragon platform, establishing the Snapdragon brand as synonymous with top-tier experiences.
In addition to the continuous innovation in technology, Qualcomm has reached out to both traditional sports and the emerging field of esports, elevating Snapdragon brand awareness to a broader audience. Starting from the 2024-25 season, Snapdragon will take center stage on the new Manchester United kits. By sponsoring this globally influential club, Qualcomm aims to increase Snapdragon’s brand visibility to billions of football fans across the world. Moreover, with the deepening partnership, Qualcomm can integrate technology with traditional sports to bring innovative applications. For example, Qualcomm has partnered with the Mercedes-AMG PETRONAS F1 Team to feature Snapdragon brand and create a garage tour VR application that enables fans to explore the exclusive garage with a vivid experience.As for esports, Qualcomm has partnered with ESL to host the Snapdragon Pro Series, one of the largest mobile esports tournaments in the world. During the 2024 ChinaJoy event, Snapdragon drew attention by hosting matches of popular mobile games. It also announced a partnership with JDG, a top-tier esports club in China, bringing cutting-edge mobile technology to it. By deeply engaging with China’s mobile gaming ecosystem, Qualcomm has significantly enhanced Snapdragon’s brand recognition in the Chinese market.
Source: Qualcomm
Conclusion
Qualcomm’s cross-platform hardware ecosystem, combined with its industry-leading AI and software capabilities, delivers an exceptional user experience. As the influence of the Snapdragon brand grows, the expansive user base is expected to drive significant user loyalty, thereby creating not only brand value but also business value.
