Qualcomm Readies Snapdragon X Series for Launch as AI PC Era Draws Near

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May 3, 2024

Overview

Qualcomm Technologies announced the launch of the Snapdragon X Plus platform on April 24, 2024. The Snapdragon X Plus is the second chip under Qualcomm's Snapdragon X series, which was announced in October 2023 as the company's flagship ARM-based processor for Windows PCs.

This report details learnings by Counterpoint Research analysts during recent events hosted by Qualcomm, our analysis of the key selling point, positioning and competitiveness of the Snapdragon X series, and expected market implications in the fledging AI PC sector. We also preview the potential key AI features and use case enhancements that are likely to arrive on the first Qualcomm Snapdragon X series PCs, set to arrive in stores by mid-2024.

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Category

Industry

Emerging technologies

Report Type

Report

Author

Yang Wang

Yang is a Senior Research Analyst at Counterpoint Research, based out of London. Yang has eight years of work experience with particular interest in mobile devices, ecosystems, Emerging Markets, and macro topics that affect the global technology industry like economics, policy and supply chains. Yang started his career as a management trainee at Jardine Matheson, worked in business development at a SaaS startup, and most recently held marketing and research roles at KaiOS Technologies. Yang holds a Master of Science in Management from London Business School, and a Master of Science in Psychology from the University College of London.

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