• ViewSonic demonstrated multiple monitors during the event, including AI-driven workstations, color-accurate creative displays, high-refresh rate gaming monitors, and portable monitors.
• The display lineup targets diverse consumer needs while emphasizing sustainability. The company has several launches planned through 2027.
• ViewSonic must boost brand visibility and e-commerce presence. Lack of recognition could limit the brand's growth in a crowded market.
• ViewSonic aims to take advantage of the expected growth in the display market by focusing on high-profit areas like education and commercial markets, while partnering with leading suppliers for advanced technologies.

ViewSonic demonstrated multiple lineups of displays and monitors at the ColorPro Awards, 2024 event held on December 12, 2024. ViewSonic’s product lineups were designed to cater to diverse audiences, including working professionals, businesses, creatives, and gaming enthusiasts. This event highlighted ViewSonic's commitment to innovation in the display category and health-centric ergonomic designs and technology.

Analysts from Counterpoint Research attended the ColorPro Awards event where ViewSonic featured 60+ SKUs under six different display product categories. The company also gave a preview of upcoming products and shared its plans for 2027. ViewSonic’s wide portfolio highlighted the brand's goal of meeting customers’ changing needs. The company also showcased its eco-friendly product packaging, emphasizing its focus on sustainability.

Below are examples of a few devices from each category and specifications presented at the event.

Source: Counterpoint Research

ViewSonic’s Product Lineup Displayed at the Event

1. Workstation Monitors
2. Monitors for Creative Professionals
3. Business Displays (Can be used in Surveillance, Conference Meeting Room, and Retails Space)
4. Gaming Monitors and Projector
5. Portable Secondary Displays

• Workstations Monitors

At the event, ViewSonic showcased the VG2748A-2K AI Monitor, designed specifically for modern work environments. It has intelligent sensing technology (AI), to adjust ambient light sensor and screen brightness automatically to ensure optimal viewing comfort.

Source: Counterpoint Research

Another ViewSonic monitor, the VG3457CV, features a 34" Ultra-Wide HD display with a 21:9 curved docking monitor and a 1500R curved panel with a 100Hz refresh rate. The monitor is equipped with multiple connectivity options such as HDMI 2.0, DP, USB-C (PD 100W), USB-A, RJ45, and a 3.5mm audio jack. It is also certified for Windows Hello and Zoom®. Its 5MP pop-up webcam with LED fill lights, microphone, and 5W speakers makes video conferencing effortless. It has USB-C quick charging for mobile devices, and Eye ProTech+ technology to reduce eye strain. The monitor is ideal for users who demand performance, style, and versatility.

Work monitors showcased in this event also had ergonomic features like Posture Checks, Break Reminders, and Attention Mode. Devices also safeguarded sensitive information for user privacy with tools like Privacy Alert and Auto-Dimmer. It was equipped with Power-Saving Mode and certifications like Energy Star and EPEAT.

• Monitors for Creative professionals

For creative professionals, ViewSonic showcased the VP3285-4K monitor. It has an OLED screen with dark blacks, true 10-bit colours, 98% DCI-P3, and 100% sRGB coverage. It was Pantone Validated and equipped with Intelligent Sensor technology for accurate colours, ideal for creative professionals.

Other monitors like the VP2776T-4K and VP3276T-4K have Thunderbolt™ 4 for supporting 40 Gbps speeds, rotational docking capabilities, and 98% DCI-P3 colour accuracy for creative workflows.

ViewSonic’s VP2788-5K is designed for Mac users, offering 5K resolution, Thunderbolt™ 4 connectivity, and 99% DCI-P3 colour performance for professional-grade creativity.

Source: Counterpoint Research

• Business Displays and Monitors

Source: ViewSonic

ViewSonic also demonstrated the LDC031-150 long display that can be used to enhance brand communication in retail space and advertising. The monitor boasts protection against collisions, dust, and moisture. It is available in multiple sizes and aspect ratios.

Other larger business displays were showcased which can be used in control rooms for surveillance, conference rooms, video conferencing, and meeting rooms.

• Gaming Monitors and Gaming Projector

Counterpoint analysts tested the 32-inch XG325D-4K-OLED display at the event. The gaming monitor’s dual-mode feature allows the user to switch between 4K at 240Hz or FHD at 480Hz. It includes AMD FreeSync Premium Pro for smooth, tear-free gameplay and an ultra-fast 0.03ms response time.

Another gaming monitor, the XG2737, featured a 27-inch FHD IPS screen with a 520Hz refresh rate and 1ms response time to provide a fast-paced gaming experience. Both monitors come with features like multiple connectivity options and built-in speakers.

ViewSonic also showcased an Xbox-certified Gaming Projector capable of supporting 1440p resolution at 120Hz, offering gamers ultra-smooth visuals with true 4K HDR immersive experience on large screens. The projector offers 3,500 ANSI lumens, ensuring bright and clear visuals in any environment. The installation process was seamless with vertical lens shift, 1.36x optical zoom, and horizontal/vertical keystone adjustment, making it a versatile choice for any space. Whether for gaming, movies, or presentations, the projector’s visuals were excellent. With the large screen projector, it felt like gaming in a movie theatre. It will be fascinating to play AAA title games on such a big screen.

Source: ViewSonic

• Portable Secondary Displays

VG1656N portable monitor offers convenience and flexibility for users on the go. It has a built-in battery and can be used without the need for constant charging, making it perfect for travel and remote work, with plug-and-play wireless connectivity and hassle-free network allowing for seamless use straight out of the box. This portable monitor was ideal for extending or mirroring content with ease. Dual USB-C ports on both sides offer versatile connectivity options. A cover doubles as an adjustable stand and protection for the monitor during transport. Additionally, auto-screen rotation allows for switching between portrait and landscape modes, making this monitor a good companion for both work as well as entertainment purposes.

• Analyst Take

The use of secondary monitors has increased in recent times as they help enhance productivity and comfort while working. Adding a camera to the secondary monitor was a great convenience during calls. Also to maintain privacy some monitors had a pop-up camera.

All the product showcases were designed by prioritizing user friendliness in basic functions such as camera and mic setup for calls. ViewSonic’s workstation monitors are equipped with AI features to reduce noise from both parties involved in calls. Eco-friendly packaging was a good step toward sustainability. Having a C port for most of the products is also appreciated.

ViewSonic has an impressive range of monitors and displays to meet the needs of gamers, professionals, and everyday users. However, in this competitive market dominated by brands such as Acer, Dell, and ASUS, it seems many consumers are not as familiar with this brand. To improve awareness, we suggest focusing on marketing efforts like working with tech influencers, creating more engaging social media content, and sponsoring more gaming or tech events like this one. A strategic push in branding and visibility could significantly elevate the market presence and unlock new growth opportunities for ViewSonic.

To help more consumers discover and choose ViewSonic’s products, we suggest improving the brand’s visibility and working on closer collaboration with e-commerce platforms. Currently, ViewSonic products show up on the third page of Flipkart search results when searching for ‘monitors’. On Amazon, the first ViewSonic product appears on the fifth page. improving placements on these platforms can also make it easier for customers to find the brand’s products. Combined with effective marketing campaigns, this can greatly increase ViewSonic’s presence and recognition in the competitive monitor market.

Counterpoint recognizes the display industry’s immense growth potential. To strengthen our capabilities in this space, we recently acquired Display Supply Chain Consultants (DSCC). Our mission is to deliver comprehensive, end-to-end supply chain expertise for all display-based products on a global scale.

To achieve this, we have cultivated strong partnerships across the entire display ecosystem, from component and equipment suppliers to flat panel manufacturers, OEMs, brands, and even retailers. This extensive network is supported by the deep expertise of our founders and team members, who bring decades of experience across every layer of the display supply chain.

David Naranjo, Senior Director at Counterpoint DSCC, stated, “ViewSonic focuses on providing large-format displays for education, SMBs, enterprises, and the commercial market, which make over 90% of its business due to higher profit margins. The company sources LCD panels from various suppliers, while for OLED models, they rely on Samsung Display and LG Display. For MiniLED monitors, they use panels from Innolux, AUO, and BOE.”

For in-depth insights and trends shaping the display industry, visit Counterpoint Research's Display Portal. We offer comprehensive coverage of market dynamics, innovations, and data-driven analysis, making it an essential resource for professionals and enthusiasts in the display technology space.