The COVID-19 pandemic followed by lockdowns caused the European smartphone market to decline in Q1 2020 and Q2 2020. But as restrictions started easing, the sales bounced back due to the pent-up demand. Though the shipments are still expected to be down year-on-year, the holiday season and iPhone 12 series could offer the much-needed sales boost to the market.
Even though Huawei has been struggling after the ban from the US administration, the company recently launched the Mate 40-series smartphones. But lack of GMS will be a challenging factor in selling these devices. While Huawei’s share has been declining, the gap is being filled by smartphone brands like realme, OPPO and Xiaomi. So, how does the outlook look for Huawei? We discuss all this and more in the latest podcast.
In the latest episode of ‘The Counterpoint Podcast’, host Peter Richardson is joined by associate director Jan Stryjak to talk about the European smartphone market outlook. Jan shares some updates on COVID-19, and how the market has been performing. He also talks about the new Apple iPhone 12 series and how it can give the much-needed boost to 5G in Europe. The discussion touches upon the gap that Huawei has created and the smartphone makers benefitting from that.
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