Four years after launching the compact and powerful iPhone SE, Apple has finally launched its successor. The new and refreshed 2020 model is also called the iPhone SE. A lot has changed in the past four years where modern smartphones now come with an edge-to-edge screen, multiple cameras among others. Yet, Apple has gone with the old design featuring thick bezels, a physical home button and more. So, why exactly did Apple launch the iPhone SE in 2020?
At $399, the smartphone brings the latest and fastest A13 Bionic chipset, water and dust resistance, and wireless charging. But is there an audience for this new iPhone? Is this the right time for Apple to launch a 4G smartphone on the cusp of the 5G era? We have already discussed these in our blog. And, in the latest episode of “The Counterpoint Podcast” our host and research director Jeff Fieldhack, and research analyst Hanish Bhatia deep dives into Apple’s strategy behind reviving the ‘SE’ brand and the outlook for the same in these testing times.
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Author
Ritesh Bendre
Ritesh is a Global Content Manager with Counterpoint Technology Market Research. With over 15 years of experience, he is joining us from BGR India where he was the Head of Features. At BGR, Ritesh also used to cover tech news, product launches, and review consumer tech. Ritesh is a science graduate from Mumbai University, with major in Physics. He followed his passion for tech, took up writing as a career and is also a well-known tech journalist in the industry.
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