- Samsung and Motorola have raised MSRPs on key models in 2026. Further price hikes are expected throughout the year.
- Apple has not raised prices of any of its models so far in an effort to gain market share, though increases could occur for the iPhone 18 launch.
- Most price increases occurred in OEM direct-to-consumer channels, but carriers have also raised prices on some models.
Since the start of 2026, OEMs in the US market have begun to raise the retail prices of smartphones in an effort to combat the growing effects of high memory costs caused by the AI data center boom.