TCL Challenging Samsung’s Leadership in TV

Global TV shipments decreased 1% YoY in November 2025.
TCL’s shipments increased 22% YoY in November to nearly match Samsung’s.
China’s shipments decreased 24% YoY in November, down 10% YTD.

TCL has gained share in the global TV market and came close to matching market leader Samsung in November 2025, according to the latest data from Counterpoint Research’s Global TV Shipments Monthly Tracker. Despite facing headwinds from a downturn in its domestic market in Mainland China, TCL’s shipments surged 22% YoY.

The Global TV Shipments Monthly Tracker provides detailed data on TV shipments for 24 brands across eight geographic regions, with pivot tables allowing analysis by brand family and display technology (LCD and OLED). The monthly report is issued 45 days after the end of each month.

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Bob Obrien

Robert J (Bob) O’Brien joined Counterpoint Research as part of its acquisition of DSCC, where he was Co-Founder, Principal and CFO of DSCC. Bob has decades of experience turning market and business analysis into strategic insights in the display and electronics industries. At DSCC, Bob takes the lead role in analysis of display materials, including glass and AMOLED materials, and covers developments in TV and other large-screen display applications. He is the principal author of DSCC’s AMOLED Material Report, the Advanced TV Shipment Report, and the Display Glass Report, and Bob contributes regularly to the DSCC Weekly Review.

Global TV shipments decreased 1% YoY in November 2025.
TCL’s shipments increased 22% YoY in November to nearly match Samsung’s.
China’s shipments decreased 24% YoY in November, down 10% YTD.

TCL Challenging Samsung’s Leadership in TV

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