Overview: The smartphone industry is entering a new phase of AI-driven competition, where on-device intelligence is becoming a core differentiator across flagship and premium-mid smartphone segments. As generative AI and agentic AI capabilities move from the cloud to the edge, smartphone SoC vendors are rapidly evolving their AI strategies through more powerful NPUs, optimized memory architectures, energy-efficient computing, and tighter hardware-software integration.
This report provides a comprehensive analysis of the evolving smartphone SoC AI landscape, covering:
