Samsung’s 2026 TV Lineup: Bet on All Horses in the Display Technology Race

Now that Samsung has released features and pricing for its main premium lines of TVs, we can draw a complete picture of the #1 TV brand’s product portfolio. Since Samsung Display exited the business of making LCD TV panels a few years ago, Samsung Visual Display (the TV business) has been almost entirely a merchant brand, buying displays from third-party panel makers and adding its own features.

As a result, Samsung’s TV product line contains seven distinctly different flat panel display technologies. In order from highest to lowest (although Samsung describes Micro RGB and OLED as “co-flagships”, the marketing emphasis is on the newer Micro RGB):

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Bob Obrien

Robert J (Bob) O’Brien joined Counterpoint Research as part of its acquisition of DSCC, where he was Co-Founder, Principal and CFO of DSCC. Bob has decades of experience turning market and business analysis into strategic insights in the display and electronics industries. At DSCC, Bob takes the lead role in analysis of display materials, including glass and AMOLED materials, and covers developments in TV and other large-screen display applications. He is the principal author of DSCC’s AMOLED Material Report, the Advanced TV Shipment Report, and the Display Glass Report, and Bob contributes regularly to the DSCC Weekly Review.

Samsung’s 2026 TV Lineup: Bet on All Horses in the Display Technology Race

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