Overview:

The US prepaid market has been undergoing drastic changes in 2024 as traditional prepaid brands face stronger competition from cable players and new MVNOs entering the market. Verizon and Dish’s prepaid brands have been continuously losing subscribers over the last several quarters and are looking to right their ships. Following the closure of the ACP funding in June, over 13 million mobile broadband ACP subscribers are looking for new providers and subsidies to help cover their basic connectivity needs. Additionally, the Federal Communications Commission's (FCC) proposal to have a uniform 60-day phone unlock policy could have drastic implications for the prepaid market if passed.