Overview: This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 97% of the total device shipments in the industry. The deliverable includes
- Single pivot format giving in-depth analysis of global markets
- 140+ brands now in comparison to 95 brands earlier
- Break out of three key countries in each region to give a further granular view of the regions
- 18 countries view as compared to six earlier
- More visuals and analysis by country and by regions
To quickly summarize:
- Though the global smartphone market remained flat in Q4 2024, it registered 4% growth for 2024 driven by growth in Caribbean and Latin America and Europe.
- Caribbean and Latin America was the fastest growing region in 2024 registering 14% YoY growth driven by better macroeconomic conditions, 5G adoption and improved local production and supply chain.
- Europe was the second fastest growing region with 8% YoY growth driven by growth in central and eastern Europe. The region continues to recover after geographical conflicts. Google was a key driver as it expanded availability of its Pixel devices into seven new Central and Eastern European markets during 2024. HONOR also grew significantly over the year as it continued to build on its ambitious vision in the Europe region. Transsion brands TECNO, Infinix and iTel also did well over the year, although their presence is limited to Russia.
- Samsung remained the leading brand in 2024 with 18% share while Apple took top spot in Q4 2024 with 23% share.
- Asia Pacific was another region which grew, registering 4% YoY growth in 2024 driven by growth in China and other countries like Indonesia and Japan.
