Monthly Global TV Shipments Tracker, April 2026
Overview:
Global TV shipments increased 8% YoY in April 2026, driven primarily by Samsung's strong performance. Samsung's shipments rose 39% YoY, supported by an aggressive rollout of new models that began in late March. Meanwhile, TCL and LG Electronics also posted double digit YoY growth, while Hisense recorded high single digit YoY growth. This suggests that competition in the global TV market continued to intensify in April as brands ramped up promotional activities ahead of the FIFA World Cup.
This report tracks the global TV market and provides shipments by Display Type(LCD, OLED, LED), Brands and Regions.
Key questions addressed include:
• Which regions and brands are driving growth in the global TV market?
• Which TV brands are gaining market share most rapidly?
• Which display technologies are shaping the global TV industry?
• Which brands dominate the LCD, OLED, and MiniLED TV segments?
• How are competitive dynamics evolving across key TV display technologies?
Table of Contents:
- Introduction
- Shipments Pivot
- Base file
- Contacts
Published Date: June, 2026
Category
Industry
Display
Service
TV
Report Type
Report
Time Period
Monthly
Receive our insightful weekly newsletter and stay ahead of the competition.
Author
Hyunwoo Kang
Hyunwoo Kang is a Research Analyst at Counterpoint Research, based in Seoul, Korea, focusing on the display and smartphone industries. His current research covers TV, automotive displays, display CapEx, and the smartphone market, with a focus on market analysis, industry trends, and technology developments. Prior to joining Counterpoint Research, he gained experience in equity research and investment analysis. He holds a bachelor’s degree in Mathematics from Kyung Hee University. He specializes in analyzing market data and industry trends to provide data-driven insights that support strategic decision-making across the technology sector.