Market Outlook - Smartphone Shipment Forecast by Price Band, March 2026
Overview: The global smartphone market grew 3.2% YoY in 2025, supported by premiumization, Emerging Market momentum, and the post-COVID replacement cycle. Q4 2025 was particularly strong, partly driven by pull-forward demand ahead of anticipated 2026 component cost increases. We now project the market to decline 12.4% YoY in 2026 to approximately 1,098 million units, a dramatic downward revision from the 2.1% decline projected in December, and the steepest single-year drop in the smartphone market’s history.
Table of Contents:
- Assumptions
- Pivot
- Flatfile
Published Date: March 2026
Category
Industry
N/A
Service
Market Outlook ASP expansion
Report Type
Report
Time Period
Monthly
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Author
Team Counterpoint
Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research report as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customer