Market Outlook – Smartphone Shipment and ASP Forecast by OEM Region, August 2024 update
Overview:
The signs of growth in the global smartphone market, seen since late 2023, extended to Q2 2024, which became the third consecutive growth quarter with 8% YoY growth. The overall smartphone ASP is expected to increase by 3% YoY in 2024 and by 5% YoY in 2025, respectively. The uptrend will continue, backed by a better product mix toward higher-end smartphones on top of the 5G migration during the forecast period. This report provides the smartphone shipment and ASP forecast by region, brand, and 5G/non-5G for 2024-2028.
Table of Contents:
- Assumptions
- Pivot
-
- Global
- North America
- Caribbean & Latin America
- Middle East & Africa
- Europe (Western Europe / Central & Eastern Europe)
- Asia Pacific (China/India/Japan/Korea/AP Others)
- Flatfile
Category
Industry
Smartphone
Service
Market Outlook ASP expansion
Report Type
Report
Time Period
Quarterly
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Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.