Overview:
Both the premium (>$600) and budget-economy (<$250) segments will drive the 2024 smartphone market. The premium segment is projected to grow across the year, with a high demand from the >$800 segment. Gen AI in flagship models from major OEMs such as Apple, Samsung, and Huawei will drive the momentum in the premium segment. The budget-economy segment is expected to grow, supported, by an economic recovery and consumer sentiment in emerging regions in 2024.
