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Report

Market Monitor - Smartphone Brand Shipment Analysis by Model, Q2 2026

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August 31, 2026

Report Overview

Counterpoint Research tracks the mobile phone market for over 140 brands across 50+ countries. We track model-level sell-in for top brands, which account for over 75% of the total global market. This report provides a perspective of global model-wise quarterly shipments for major mobile phone brands, along with ASP and revenue insights for key models.

Table of Contents:

  • Global Mobile Phone Shipment Volume by Brand by Model
  • Global Mobile Phone Shipment Revenue by Brand by Model
  • Drill Down Analysis View
  • Flat File


What the Full Report Will Cover

  • Global quarterly smartphone shipments at the model level for major brands
  • ASP and revenue performance of key models, along with brand-level shipment performance
  • Quarterly shifts in brand and model performance, highlighting leading models and major market trends


Who Should Read This

  • Smartphone industry professionals tracking global brand and model performance
  • OEMs and strategy teams benchmarking model-level shipments, ASPs and revenue
  • Suppliers, operators, investors and analysts evaluating model demand and market trends


Key Questions the Report Answers

  • Which brands and models are driving global smartphone shipments?
  • Which key models are generating the highest ASPs and revenue?
  • How are brand and model performances changing quarter over quarter?



Category

Industry

Smartphone

Service

Market Monitor Model expansion

Report Type

Report

Time Period

Quarterly

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Author

Kamal Singh

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Kamal Singh is a market and product researcher with over six years of experience, currently specializing in the global smartphone market at Counterpoint Research. He works within the Market Monitor Service, contributing to quarterly analyses of global smartphone shipments and supporting the development of the Market Outlook. Kamal tracks global smartphone trends, product launches, and brand strategies, providing data-driven insights and analytical support for client requests. With a background in mechanical engineering, he combines technical understanding with strong strategic research capabilities to deliver comprehensive market intelligence.